Xinhua News Agency, Southern Metropolis Daily, etc. Interviewed Professor Xie Kang of Our School on "Opportunities and Challenges of Digital Transformation"

Recently, the first China Artificial Intelligence and Digital Economy Integration Conference was held in Guangzhou. At the conference, Xinhua News Agency, Southern Metropolis Daily and other media interviewed Professor Xie Kang, doctoral supervisor of the School of Business, Sun Yat-sen University and Dean of the China Institute of Digital Economy and Industry, about the opportunities and challenges of digital transformation. The interview content was reprinted by mainstream media such as Tencent and Sohu.com, etc.

Professor Xie Kang said that facing the key opportunities of digital transformation, it is necessary to do a good job in the collaboration and integration of digital enterprises, talents and traditional enterprises. In the process of promoting digital transformation, the government should serve as bridge and build platforms to help enterprises deal with the challenges. In addition, we should be more committed to opening up and raise our awareness of it. As for the prospects of digital transformation of traditional enterprises, Professor Xie Kang believes that it now appears that after traditional enterprises have fully embraced digitalization, they have shown considerable potential for innovative industries, even exceeding those original digital economy enterprises. The prospect of promoting the digital transformation of more traditional enterprises and giving full play to their inherent advantages is very promising.