School of Business, Sun Yat-sen University Launches the Yinghua Fellowship — Innovation & Entrepreneurship: Greater Bay Area Global Bootcamp and the 3rd Global Leadership Program

To further advance the cultivation of globally competent talent, the School of Business at Sun Yat-sen University has officially launched the Yinghua Fellowship – Innovation & Entrepreneurship: Greater Bay Area Global Bootcamp and the 3rd Global Leadership Program on July 15. Supported by the Guoqiang Foundation and jointly organized with its industry partner, Mingyang Smart Energy Group, the Program leverages the innovation ecosystem of the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) to provide Chinese and international students with an immersive platform for cross-cultural learning, innovation, and entrepreneurship.

From July 15 to 30, the program brings together 46 outstanding students from China, the United Kingdom, France, Germany, Italy, Australia, Singapore, India, and other countries. Participants come from leading universities including the University of Cambridge, The Australian National University, the National University of Singapore, EBS University of Business and Law (Germany), KEDGE Business School (France), Sun Yat-sen University, University of Hong Kong and other universities across the Greater Bay Area. Representing diverse disciplines such as business, engineering, humanities, and social sciences, students are organized into multicultural teams for collaborative learning.

Focusing on frontier fields including artificial intelligence, advanced manufacturing, new energy, and new matierial, the program is built around real-world business challenges provided by Mingyang Smart Energy Group. Through keynote lectures, enterprise visits, project-based learning, team discussions, and innovation challenges, participants work across disciplines and cultures to develop practical solutions to real business problems.

The opening ceremony was held on July 15 at Sun Yat-sen University's Guangzhou South Campus. Professor Li Weiwen, Associate Dean of the School of Business, welcomed participants and expressed appreciation to the Guoqiang Foundation and Mingyang Smart Energy Group for their strong support of the School's international talent development initiatives. He also highlighted the School's commitment to cultivating globally minded, innovative, and socially responsible business leaders by integrating management education with technological innovation and expanding international collaboration.

In his remarks, Mr. Li Erda, Secretary-General of the Guoqiang Foundation, encouraged students to embrace cross-cultural learning, broaden their global perspectives, and enhance their ability to contribute to international cooperation and sustainable social development. 

During the ceremony, the Foundation presented a donation plaque to the School, and the School presented a letter of appreciation in recognition of the Foundation's continued support.

Ms. Jiang Xiaoru, Deputy General Manager of the Human Resources Center of Mingyang Smart Energy Group, introduced the company's latest developments and emphasized the importance of university-industry collaboration in cultivating future innovation talent. She encouraged students to gain insights into industrial innovation and strengthen their problem-solving capabilities through company visits and project challenges.
Associate Professor Lin Daomi, Program Director, introduced the program structure, highlighting its Project-Based Learning (PBL) approach and dual-mentor system that combines academic and industry guidance. Students will work on three challenge topics—market entry and localization, non-technical barriers to business expansion, and global supply chain optimization—while developing innovation, teamwork, and leadership skills.
The ceremony also featured introductions by the program's nine multicultural project teams and speeches from student representatives from Sun Yat-sen University and University of Cambridge, reflecting the program's spirit of openness, collaboration, and mutual learning.

During the two-week program, participants will visit major innovation hubs across the Greater Bay Area, including Guangzhou, Shenzhen, Zhongshan, Foshan, and Yangjiang, as well as leading enterprises such as Mingyang Smart Energy, Insta360, XPENG AEROHT, Country Garden, and Haitian Flavoring & Food. The program will conclude with a final pitch, where student teams will present innovative solutions to a panel of academic and industry experts.

By combining global collaboration with real industrial challenges, the program provides an exceptional platform for students to deepen their understanding of China's innovation ecosystem, strengthen their global competence, and contribute to the internationalization of talent cultivation at Sun Yat-sen University.