Two English Cases Written by Associate Professor Liang Jianping of Our School Officially Included in IVEY Case Base and Published Globally

Recently, two Chinese local cases (all in English) on the application and research of block chain written by Associate Professor Liang Jianping - Director of the Chen Ruiqiu Asia-Pacific Case Development and Research Center of our school, as the corresponding author and co-authors, were officially included in the top international business school IVEY Case Base and published globally. One of the cases about Coco Game Currency was recommended to enter the list of global cases competition (selected from all cases published by IVEY Case Base) this year.

Associate Professor Liang Jianping and his co-author focused on and analyzed these hot issues. Both cases are applicable to undergraduate or graduate courses in strategy, marketing management and operations management, especially those focusing on innovative and disruptive technologies.

Publication case one:

Case name:A Note on China’s Approach to Cryptocurrency and Blockchain Application in the Games Industry: Coco Game Currency

Case No. :9B20M071

Collection date:April 15, 2020

Case author:Kenith Poon, Jing Chen, Jianping Liang（通讯作者）, Hubert Pun, Huaxi Li

Case URL:https://www.iveycases.com/ProductView.aspx?id=109231

In the process of completing this case, Associate Professor Liang Jianping received great support and participation from PhD alumnus of the School of Business, Sun Yat-sen University. One of the case co-authors, Dr. Li Huaxi is a PhD alumnus of the School of Business, Sun Yat-sen University.

Publication case two:

Case name:Chow Tai Fook: Blockchain for the Diamond Industry

Case No. :9B20M033

Publication date:March 4, 2020

Case author:Kenith Poon, Hubert Pun, Jianping Liang（通讯作者）, Jing Chen

Case URL:https://www.iveycases.com/ProductView.aspx?id=108549