The 8th China Marketing Innovation Symposium of Sun Yat-sen University Was Successfully Held

On November 13-14, the 8th China Marketing Innovation Symposium, hosted by the Business School, Sun Yat-sen University and organized by the "China Marketing Innovation" research team of Sun Yat-sen University, was successfully held in the M202 conference room of Business School, Sun Yat-sen University. Experts and scholars gathered together to discuss consumer insights and marketing innovation in digital era. The symposium was strongly supported by "Research on Major Theoretical and Practical Issues in Marketing in the Context of Economic Transformation" by the key project group of the Department of Management Science, National Science Foundation Committee.

This seminar invited scholars in the fields of consumer behavior and marketing model, as well as managers of practical departments such as industrial and commercial enterprises and public utilities, to discuss cutting-edge topics such as consumer behavior insights, marketing strategy innovation and social causes in the digital age, etc. It connected the industry and academia, promoted innovation in consumer behavior and marketing theory, and provided cutting-edge marketing theoretical guidance for business and public utilities.

The success of the seminar provided a platform for marketing experts, scholars and industry experts to exchange ideas. At the same time, it also provided an important platform for faculties and students of the Marketing discipline at Sun Yat-sen University to learn from renowned scholars and entrepreneurs and improve the level of research results. Since 2013, China Marketing Innovation Symposium has been successfully held for eight sessions and well received by participants.