Meng Siyu
Assistant Professor
Email：mengsy5@mail.sysu.edu.cn
Research Areas：Quantitative marketing, marketing audio analysis, digital economy, platform strategy, generative artificial intelligence
Selected conference presentations：
Ruobing Ling, Siyu Meng, Junhong Chu and Yi Xiang, “Online Extension and The Channel Bargaining Power”, ISMS Marketing Science Conference, Sydney, Australia, 2024.
Working Papers：
Siyu Meng, Liujie Qian, Jia Gai and Hongju Liu, “Don’t Stop the Beat, or Maybe Do? The Energy Paradox in Short-Video Advertising”
Siyu Meng, Congjiao Jiang, Jia Gai and Hongju Liu, “Capturing Moments Alone or Together: Understanding the Motivations Behind Photo-Taking Behavior”.
