个人简介

Dr. Haofeng Jin is an (untenured) Associate Professor of Marketing at the School of Business, Sun Yat-sen University. His research focuses on the growth and governance of digital platforms.

招生方向

He welcomes applications from prospective Ph.D. students interested in digital platforms. His research group encourages the use of interdisciplinary approaches (such as big data analytics, causal inference, and artificial intelligence) to investigate emerging issues related to user behavior, firm decision-making, and platform governance.

教育背景

Ph.D. in Management, Zhejiang University

M.A. in Economics, Shanghai Academy of Social Sciences

B.A. in Economics, Sichuan University

职业经历

Associate Professor (untenured), School of Business, Sun Yat-sen University, May 2025 – Present

Postdoctoral Fellow, School of Management, Zhejiang University, Jul 2022 – Apr 2025

科研服务

National Natural Science Foundation of China (NSFC), "The Impact of Product Development Based on Online Reviews on Market Performance and Its Mechanisms," Principal Investigator, Jan 2025 – Dec 2027

National Natural Science Foundation of China (NSFC), "Nutritional Labeling in the Digital Consumption Environment: Psychological Mechanisms and Nudging Strategies for Consumers’ Healthy Eating Decisions," Co-Investigator, Jan 2026 - Dec 2029

研究成果

[4] Jin, Haofeng, Lili Wang, Yayuan Liu, and Yu Tong (2025), "The Direct Effect of Managerial Responses: When Politeness Backfires," Production and Operations Management, 34(7), 1957-1976.

[3] Liu, Yayuan, Haofeng Jin, Zhuoyuan Yu, and Yu Tong (2024), "Impact of Internet Hospital Consultations on Outpatient Visits and Expenses: A Quasi-Experimental Study," Journal of Medical Internet Research, 26.

[2] Jin, Haofeng (2022), "The Effect of Overspending on Tariff Choices and Customer Churn: Evidence from Mobile Plan Choices," Journal of Retailing and Consumer Services, 66.

[1] Jin, Haofeng, Zhentong Lu, Liqiang Huang, and Junsheng Dou (2021), "Not Too Much nor Too Little: Salience Bias in Mobile Plan Choices," Telecommunications Policy, 45(4).