Current Academic Rank:      Professor

Citizenship:      China

EDUCATION

M.S. Sun Yat-sen University (1988)
B.S.  Sun Yat-sen University (1982)

EXPERIENCE

Academic

06/01-               Professor, School of Business, Sun Yat-sen University

09/92-06/01   Associate Professor, School of Business, Sun Yat-sen University

06/88-06/92   Lecturer, School of Business, Sun Yat-sen University

08/83-06/88   Teaching Assistant, School of Business, Sun Yat-sen University

01/82-08/83   Teaching Assistant, Department of Economics, Sun Yat-sen University

Nonacademic

N/A

Oversea

09/1984-07/1985               Visiting Scholar at Chinese University of Hong Kong

PUBLICATIONS

BOOKS

Scholarly Books

[3]    Wen, Biyan, Wang, Chunxiao and Cen, Chengde (2004). Service Justice, Customer Consumption Attachment and the Relationship between Customers and Organizations (First Edition), Sun Yat-sen Univeristy Publishing Ltd, Guangzhou, China.

[2]      Wang, Chunxiao, Cen，Chengde and Xie，Lishan (2001). Total Quality Management of Service Organizations (Second Edition), Sun Yat-sen Univeristy Publishing Ltd, Guangzhou, China.

[1]      Wang, Chunxiao, Xie, Lishan and Cen Chengde (2001). Management of Intellectual Enterprises (First Edition), Sun Yat-sen Univeristy Publishing Ltd, Guangzhou, China.

Edited and Translated Book

[2]     Cen, Chengde, 1995. The Comparison in Management between Chinese and Japanese Companies (First Edition), Sun Yat-sen Univeristy Publishing Ltd, Guangzhou, China.

[1]     Zheng, Zongcheng, Zhang Huixia and Cen Chengde, 1990. Math in Economics and Management(First Edition), Sun Yat-sen Univeristy Publishing Ltd, Guangzhou, China.

REFEREED JOURNAL ARTICLES (since 2006)

2010

[2]      Cen, Chengde. 2010. A New Approach to the Measurement of Disparities in Income Distribution. Statistics Education, (11): 12-15.

[1]      Cen, Chengde and Zhong, Yuwei. 2010. The Relationship among Tourist Intentions, Customer Participation and Behavioral Intentions of Eco-tourists. The South China University of Technology Journal (The Social Science Edition), 12(4): 6-11.

2009

[2]      Peng, Qian, Zhuang, Guijun and Cen, Chengde. 2009. The Influence of Leadership Behaviors and Interpersonal Relationship on Group Cohesion in Enterprises and its Consequences: An Empirical Study of Hotels’ Employees. Chinese Journal of Management, 6(7): 930-938.

[1]      Cen, Chengde and Bai, Lin. 2009. How to Turn Empowerment in an Effective Managerial Instrument. Enterprise Reform and Management, (1): 60-61.

2008

[2]      Cen, Chengde. 2008. Design Teaching Simulation Experiment with Statistical Analysis Softwares. Statistics and Decision, (14): 167-168.

[1]      Cen, Chengde and Zhang, Wenwen. 2008. Customer Expectation Management and its Impact on Travel Agency Employees’ Corporate Identity, Competency and Responsibility: A Case Study of Guangzhou. Tourism Science, 22(2): 49-55.

2007

[1]      Cen, Chengde and Liang, Ting. 2007. A Research on Internet Information Search Behaviors of Young Travelers in China: A Case Study of the University Students in Guangzhou. Tourism Science, 21(1): 56-62.

2006

[3]      Bai, Lin and Cen, Chengde. 2006. A Research on the Influential Factors of Hotel Employees’ Job Satisfaction: An Artificial Neutral Network Approach. Tourism Science 20(5): 26-35.

[2]      Cen, Chengde and Zhang, Wenwen. 2006. The Application of Data-base Marketing in the Travel Industry. Journal of Guangdong Industry Technical College, 5(3): 31-34.

[1]      Cen, Chengde and Ouyang, Wenjian. 2006. An Empirical Research on the User Consumption Value of Tourist E-commerce Websites. The Transformation of Growth Patterns in the Information Economy and National Economy (First Edition), Tsinghua Univeristy Publishing Ltd, Beijing, China, pp:249-256.

OTHER PUBLICATIONS

N/A

RANK AND AWARDS

Rank #2 –The 2008 Ho Education Fund Excellent Teaching Award (2010)

Rank #1 –The 2007 Ho Education Fund Excellent Teaching Award (2008)

Excellent Teaching Assessment Award, 2006, 2005, 1997, 1996, School of Business, Sun Yat-sen University

Rank #1 –The Fourth Guangdong Excellent Statistic Research Award (2002)

Rank #3 – The Third National Scientific Research Award (2001)

Rank #2 – 1995-1996 Excellent Treatise on Statistics in Guangdong Province  (1997)

Rank #2 – 1993-1994 Excellent Treatise on Statistics in Guangdong Province  (1995)

PROFESSIONAL

Research Funding

National Natural Science Foundation of China Grants, 1996, 2003, 2006, 2008
Social Science and Humanity Research Project Granted by the Ministry of Education, 1997, 2002
The Horizontal Fund Grants, 2003, 2007

Editorial Responsibilities

Editor

N/A 

Editorial Board

Statistics and Forecasting (since 2003) 

Guest Editor

N/A 

Ad Hoc Reviewer (Partial List)

N/A 

Book Reviewer

N/A

Book Proposal Reviewer

N/A

Panel Speaker and Session Chairs (major conferences and multiple times)

N/A

Other Academic Services

N/A

Professional Associations 

Guangdong Statistical Society
The Research Academy of Zhongtian Securities

Conference Presentations

Cen, Chengde and Ouyang, Wenjian. 2006. An Empirical Research on the User Consumption Value of Tourist E-commerce Websites. The 2006 Convention of National Information Economy Association.

Keynote/Guest Speeches (partial list)
N/A

Media Contribution/Mentions
N/A 

Teaching (since 2006)

Data, l Model and Decision-making (MBA, 2006-2010)
Business Statistics (graduate, 2006-2010)
Market Research in the Tourism Industry (graduate, 2006-2010)
Exhibition Economics (MPM, 2007)
Business Statistics (undergraduate, 2007-2010)

University Service (since 2006)

Sun Yat-sen University Faculty Representative Meeting, since 2002
School of Business Faculty Representative Meeting, since 1998

Doctoral Advising & Dissertation Committee (since 2006)

Sun Yat-sen University
Committee chair: Lin Meizhen
Committee member:    Tian Jinmei, Liu Yichen, Wu Xiaoyi