Yang Yufan

Retired Faculty

Phone:+86-20-84114202

Email:mnsyyf@mail.sysu.edu.cn

Current Academic Rank:     Assistant Professor

Citizenship:   China

EDUCATION

PhD                Faculty of Business Kinki University (March, 2007), Japan

EXPERIENCE

Academic

2002/07-Now     Department  of  Marketing, School of Business  Sun Yat-Sen University

Nonacademic

1985/01-1991/04   Wuhan TV  Factory , China Hubei
      
Oversea

2005/11-2006/04   Visiting  Scholar  /Faculty of Business   Osaka City University


PUBLICATIONS

BOOKS

Scholarly Books

[1]        Yufan,Yang (2010),Industrial Cluster and Area Brand:Guzhen decorative lighting Industrial Cluster Research ,Guangdong Peoples  Publishing House

Translate Book

[1]       Yufan Yang(2010) Principles of Marketing- Japanese Angle of View,Science Press

REFEREED JOURNAL ARTICLES (since 2006)
[2]   Yang Yufan and Ou Shutian, 2009. Impact of Agglomeration Image on Patronage
Management Review, 21: 42-51.

[1]        Yufan Yang and Takako Shimanaga, Japan. 2008. An Examination of Family Employment Management of Guangdong Retailers in China, Journal of Business Management, 44(2): 21-33.

RANK AND AWARDS (partial list)

PROFESSIONAL

Teaching (since 2002)

Principles of Marketing
Customer Behavior
Retailing Management
Channel Management
New Products Development
Distribution Management

University Service (since 2007)