The Teaching Team of Professor Wang Haizhong of Our School Won the Special Prize for Outstanding Teaching Achievement of the Chinese Marketing Association of Universities
On December 13th, 2020, the teaching achievement of the School of Business, Sun Yat-Sen University, "Case Teaching Support System for Achieving the Comprehensive Cultivation Goals of Marketing Major" (Completed by: Wang Haizhong, Liang Jianping, Xiao Jinghua) won the Special Prize for Outstanding Teaching Achievement of the Chinese Marketing Association of Universities (national first-class society).
Based on the understanding of the practical essential characteristics of the marketing major, and the urgent need for frontier new knowledge of marketing practice in the context of new technologies and new industry reforms, the teaching project submitted by the team of Professor Wang Haizhong of Sun Yat-sen University "Case Teaching Support System for Achieving the Comprehensive Cultivation Goals of Marketing Major", expands on the basis of case study teaching in class and forms a case teaching support system, which helps improve the comprehensive cultivation quality of marketing talents and ultimately promote the realization of the overall cultivation goals of marketing major.
The case teaching support system continues to introduce fresh management practice cases of outstanding Chinese enterprises into classroom discussion, enabling students to cultivate empathy with Chinese society through vivid stories happening around them, which can guide students to care about social welfare and take responsibility for national construction. This teaching support system has not only teaching and education significance, but also profound social and historical significance.
