Mao Yunshi

Retired Faculty

Phone:020-84110699

Email:mnsmys@mail.sysu.edu.cn

Office:S565

Research Areas:International Corporate Management, Corporate Growth and Restructuring, Corporate Transformation and Upgrading, Green Development

EDUCATION

PhD               International Economics, Wuhan University (China), 1993

MBA              Katholieke Universiteit Leuven (Belgium), 1983

MA                 Industrial Economics, Renmin University (China), 1980

BA                 Mathematics, Sichuan Normal University (China), 1968

EXPERIENCE

Academic
1996-present        Prof. and Ph.D. Adviser, Business Administration, School of Business, Sun Yat-Sen University
1996-present        Director, Enterprise and Marketing Research Center, Sun Yat-Sen University
1999-present        Visiting professor of Xi'an Jiaotong University, Sichuan University, Shandong University, Capital University of Economics and Business,Ji'nan University, Tianjin University of Finance&Economics  
02/1991-09/1991   Visiting Professor of University of Michigan (Ford Foundation, National Academy of Science, 1991)
Nonacademic
09/1968-09/1978    Dispatcher in Planning Commission of Guizhou Province and Design-production Department of Guizhou Automobile Factory 
Oversea
02/1991-09/1991    Visiting Professor of University of Michigan (Ford Foundation, National Academy of   Science, 1991)

PUBLICATIONS

BOOKS
Scholarly Books

1.Mao, Yunshi and Yuanjing(2010). Operating and Management of Multinationals: Case Study and Reading Materials, Publishing House of Sun Yat-Sen University, Guangzhou, China.

2.Mao Yunshi and Wu Yao(2009) . Upgrading Strategy of China Enterprises, Publishing House of Sun Yat-Sen University, Guanghzou.

3.2005. Investment Strategy of Multinationals in China, China Financial & Economic Publishing House

4.2005. Business Strategy of Multinationals in China, China Financial & Economic Publishing House

5.2005. Growth and Competence Evolution of Chinese Excellent Enterprises: A Study Based on Cases, China Financial & Economic Publishing House

6.2005. Multinationals’ Divestment in China: Behavior, Process, Motivation and Cases, China Financial & Economic Publishing House

7.2005. Top 50 Corporations in Guangdong: Growth and Restructuring, Publishing House of Tsinghua University

8.2003.  Chinese Enterprises in Growth, Publishing House of Sichuan University

9.2002. Economics of the Firm, Dongbei University of Finance & Economics Press

10.2001. Selected Readings in Management, Dongbei University of Finance &Economics Press

11.2000. Enterprise Group: Motives, Modes and Cases of Expanding, Publishing House of Sun Yat-Sen University

12.2000. Corporate Restructuring and Competition Advantages, Publishing House of Zhongshan University (2000)

13.1997. Strategic Competition of Multinational Enterprises and Foreign Direct Investment, Publishing House of Zhongshan University (second edition in 2001)

14.1995. Comparative Studies Between Chinese and Japanese Management, Papers of International Conference, Publishing House of Zhongshan University

15.1994.  Economics of the Firm: Theory and Practice, Publishing House of Zhongshan University

16.1990. Analysis of Macroeconomic Activity of China, Publishing House of Nankai University

17.1988. The Modern Method of Economic Planning and Analysis, Educational Publishing House of Hubei Province

Edited and Translated Book

1.Chief Editor: Multinational Corporation VS Chinese Enterprises Research Series, China Financial & Economic Publishing House, Beijing, 2005.   Founded by Key Project of The National Natural Science Fund

2.Chief Editor: Research of Modern Enterprises and Market, Guangdong People’s Publishing House, Guangzhou

3.Chief Editor: The Enterprise and Market Facing 21st Century, Collections of Essays , Guangdong People’s Publishing House, Guangzhou, 2000

4.Chief Editor:  International Business Management, Sun Yat-sen University Press, Guangzhou. Third Prize of Social Science Achievements awarded by Guangdong Social Sciences Association, 1999.

5.Chief  Editor:  Colloquium of  International Conference of  Comparative Study Between Chinese and Japanese Management, Sun Yat-sen University Press, Guangzhou, 1995

6.Translation: Stephen P. Robbins, David A. Decenzo, Mary Coulter, Fundamentals of Management: Essential Concepts and Applications(7th Edition), China Machine Press, 2010

7.Translation: Managerial Economics(6th Edition), China Renmin University Press, 2009

8.Translation: Stephen P. Robbins et al. Fundamentals of Management(6th Edition), China Renmin University Press, 2008

9.Translation: Stephen P. Robbins & David A. Decenzo, Fundamentals of Management (5th Edition), Dongbei University of Finance & Economics Press, 2005

10.Translation: Fundamentals of Management (3th Edition), Dongbei University of Finance & Economics Press, 2004

11.Translation: Peter Kennedy: A Guide to Econometrics, Guizhou Province Publishing House ,1986

12.Translation: H.Koontz: "Management" (3 chaps.) Guizhou Province Publishing House ,1982

REFEREED JOURNAL ARTICLES (since 2006)

2010

1.Xu Xianglong, and Mao Yunshi. 2010. An Analysis on the Growth Feature and Restructuring Strategy of China s State-Owned Enterprise (SOEs), Industrial Economic Review, (5): 60-68

2.Liu Fei, Jian Zhaoquan, and Mao Yunshi. 2010. The definition,compositional dimensionalities,and features analysis of dynamic capabilities, Journal of Jinan University(Philosophy & Social Science Edition), (4): 53-58

3.Mao, Yunshi, Wu Yao, and Zou Hongxing. 2010. A Dynamic Analysis Framework and Positive Study of China s OEM Enterprises Enhancing Degree. Academic Research,  (1): 63-69

4.Li Qin, and Mao Yunshi. 2010. Research on Influence Factors and Growth Strategy of Large Scale Hotel Groups in China. China Management Studies, (1): 1-23

2009

1.Mao, Yunshi, Mo Weijie, and Jiang Yuexin. 2009. Institutional Environment, Enterprise Capabilities and Upgrade Strategy of OEM Firms: Comparative Case Studies of D&K and JASIC , Management World, (6): 135-145

2.Mao, Yunshi, and Jiang Yuexin. 2009. On the Mechanism of Recomposing the Enterprises of Stock Market, Academic Research, (3): 95-101

3.Mao, Yunshi and Wang Jiancheng. 2009. Study on strategy and tactics selection of multinational companies in China, Journal of Management Sciences in China, (2): 117-125

4.Mao, Yunshi, and Wu Yao. 2009. A Study on Enterprises Upgrading Paths and Analytical Modes, Journal of Sun Yat-Sen University (Social Science Edition), (1): 178-186

2008

1.Mao Yunshi, and Wang Hua. 2008. Features and Determinants of the Sourcing Strategy of Japanese MNCs in China, Contemporary Economy of Japan, (4): 29-34

2.Wang Jiancheng, and Mao Yunshi. 2008. How Can China Achieve Industrial Upgrade?, China Economist, (4): 115-126

3.Wu Sidan, and Mao Yunshi. 2008. An Empirical Study of Driving Forces of Japanese MNCs’ FDI in China. China Management Studies, (3): 1-21

4.Mao Yunshi, and Li Tian. 2008. An Empirical Study on the Growth-Path Features of Chinese Small and Medium Enterprises——Based on the Questionnaire Survey Results of the Fourth China International Small and Medium Enterprises Fair, South China Journal of Economics, (3): 52-62

5.Wu Sidan, and Mao Yunshi. 2008. The Business Portfolio Integration of MNCs in China: A Comparative Case Study of Hitachi and Morgan Thermal Ceramic, China Management Studies, (3): 29-52

6.Mao Yunshi, and Wang Hua. 2008. The Analysis Mode of Value Network on the Basis of the Blur of Industrial Borderlines:A Comparison with the Value Chain Mode, Journal of Sun Yat-Sen University (Social Science Edition), (1): 156-161
2007

1.Yuan Jing and Mao Yunshi. 2007. Vertical Inter-firm Relational Governance and Sourcing Strategy Changing of Japanese Automobile Manufacturers. China Management Studies. (1): 1-12

2.The Strategic Decisions and Success Factors of the Global Integration - Local Responsiveness of Japanese MNCs in China,in “Frontiers of Business Research in China” , (1): 67-90,

3.Mao Yunshi, and Liang Xizhang. 2007. Research on the Differences of Mental Characteristics Between Entrepreneur and Manager, Journal of Sun Yat-Sen University (Social Science Edition),  (2): 86-88

4.Mao Yunshi and Wu Yao. 2007. Competition Based On Time and Analysis of Toyota Production System, Modern Management Science,  (3): 5-7

5.Ma Benjiang, and Mao Yunshi. 2007. Specific Assets and Transaction Cost Saving——Enterprises Are Credit Carriers. Economic Survey, (3): 81-84

6.Wang Jiancheng, and Mao Yunshi. 2007. Research on Innovation System Based on Technology-introduction and Adaptation. Economic Management, 29(3): 23-27

7.Wang Jiancheng, and Mao Yunshi. 2007. Enterprises Upgrading Path from OEM to ODM and OBM——Comparative Case Study on Two Bathroom Hardware Products Manufactures. China Industrial Economy, (12): 110-116

8.Mao Yunshi. 2007. A Discussion on the Correct Translation of the Term‘Economics of Scales’. Academic Research, (12): 41-45

2006

1. Mao Yunshi and Li Jieming. 2006. Substitution of Multinationals Products as Promotion Way for Chinese Enterprises. Academic Research, (3): 44-48

2.Mao Yunshi, and Dai Liyan. 2006. Study on the Reversion of Competitiveness of American and Japanese Enterprises Based on Their Shift in the Global 500, Journal of Capital University of Economics and Business, (3): 16-22

3.Mao Yunshi and Lan Ding. 2006. Technological Advancement and the Blur of Industrial Borderlines: Strategic Reactions of Corporation and Meanings of Governmental Policies, Journal of Sun Yatsen University(Social Science Edition) , (4): 109-113

4.Liu Yangchun and Mao Yunshi. 2006. Study on Multinationals Investments, Dis-investments and Re-investments in China, Academic Research, (5): 27-31

5.Mao Yunshi and Geng Wei. 2006. Competitive Advantages Based On Time,Economic Theory and Business Management, (9): 49-54

6.Mao Yunshi and Yuan Jing. 2006. Research Report On Southern Taiwan Science Park, The Friend Of The Head(Financial Observation),(10): 18-23

7.Mao Yunshi and Dai Liyan. 2006. A Research on Business Integration of Multinationals in China,Business Economics and Administration, (10): pp.58-61

OTHER PUBLICATIONS

1.Mao, Yunshi and Qin, Dajia.  2010. Organizational Capabilities, Cost Impact And Function Upgrading From OEM to ODM Then OBM In China. The Fourth China Goes Global Conference, Harvard University.

2.Factors Influencing OEM Companies in Establishing Independent Brands,Chinese Enterprise Research 2008 Conference, Lian Foundation and Nanyang Technological University,Singapore, 2008.11

3.Strategies of Multinational Corporations’ Direct Investment into China: Trends and Features. 2006 Academy of International Business Southeast Asia Regional Conference “Global Vision and Local Competence”,2006.12

4.IR Strategic choice and business performance of MNCs in China. Academy of International Business 2006 Annual Conference - From the Silk Road to Global Networks,2006.06

5.Characteristics of Corporate Restructuring of Conglomerates in Guangdong Province. Developing A Competitive Pearl River Delta In South China Under one country-two system Conference, HongKong University Press. 2006.05

RANK AND AWARDS (partial list)

1.Outstanding Work on Philosophical and Social Science of Guangdong Province, 2005, 2007;

2.Young Expert with Outstanding Achievement of Hubei Province, 1992;

3.Special Subsidy of the State Council, 1992 to present;

4.Science and Technology Advance Prize, Ministry of Education, 1990,1992;

5.Returned Students With Outstanding Contributions, Ministry of Personnel and Ministry of Education, 1991

PROFESSIONAL

Research Funding (partial list)

1.“The Study on the Upgrade of China OEM Enterprises under Financial Crisis”, Ministry of Education for an Important Contingency Program, project leader, 2009-2011

2.“The Upgrading Strategy of Chinese Enterprises Based on Both Domestic and Overseas Markets after Financial Crisis”, the cultivation fund of the key project of Sun Yat-Sen University, project leader.

3.Policy Research on Propelling the Upgrading of Processing-trade Industry Depending on Innovation, Project of Guangdong Soft Science Research, project leader, 2009-2010

4.Strengthen and Expand the Enterprise Groups, Enhancing Industrial Competitiveness. Key Project of 12th five-year plan, Guangzhou Municipal Development & Reform Commission.2010

5.Strategy Research and Route Selection about Implementing the Strategies of Advancing Both Industrial Competitiveness and Independent Innovation Capacity, to Propel the Upgrading of Guangdong Province. Project of Guangdong Soft Science Research, Guangdong Provincial Department of Science and Technology. 2010.6.1-2011.6.1

Editorial Responsibilities
Editorial Board

Journal of Management Sciences in China (since 2004)

Academic Research(since 1997)

Journal of Sun Yat-Sen University (Social Science Edition),(1997-2007)


Guest Editor
Ad Hoc Reviewer (Partial List)

Academy of International Business, Academy of Management, Asia Pacific journal of management, The 4th China Goes Global Conference, Journal of Sun Yat-Sen University (Social Science Edition),Journal of Management Sciences in China

Book Reviewer

Book Proposal Reviewer

Panel Speaker and Session Chairs (major conferences and multiple times)

Attending Conference of Academy of International Business multiple times

Other Academic Services

2000-present      Member of Review Group, Management Discipline of The National Natural Science Fund

1997-2002           Member of Review Group, Business Administration Discipline of Academic Degrees Committee of the Sate Council

1998-2006           Member of Academic Degrees Committee of Guangdong Province

Professional Associations

1.Editorial committee member of Journal of Management Sciences in China and Academic Research

2.Committee Member, Sub-Council of Economic Forecast, China Information Industry   Association (CIIA), since 1995

3.Vice president, Economic Societies of Guangdong Province, since 2000

Conference Presentations (AOM, AIB and SMS only; other conferences omitted)

1.Strategies of Multinational Corporations’ Direct Investment into China: Trends and Features. 2006 Academy of International Business Southeast Asia Regional Conference “Global Vision and Local Competence”, Thailand, 2006.12

2.IR Strategic choice and business performance of MNCs in China. Academy of International Business 2006 Annual Conference - From the Silk Road to Global Networks, 2006.06

 Keynote/Guest Speeches (partial list)

1.Keynotes in International Academic Conference “Multinational Corporation in China--Competition and Cooperation”(2004.07)

2.Keynotes in Domestic Academic Conference “The Growing Chinese Enterprises”(2002.03)

3.Keynotes in International Seminar “Entrepreneur Theory and Firm Growth”(2001.11)

4. Keynotes in Domestic Academic Conference “The Enterprise and Market Facing 21st Centrury” (2000.06)

5.Keynotes in International Academic Conference “Corporate Relations Between China and Europe”(1997.10)

6.Keynotes in International Academic Conference “Comparative Study of Chinese and Japanese Management(1995.02)

Media Contribution/Mentions

TEACHING (since 2006)

Corporate Economics(Undergraduate, Master, Doctor, MBA, EMBA)
University Service (since 2006)
Commissioner of school board of Sun Yat-Sen University
Doctoral Advising & Dissertation Committee (since 2006)
Chairman of the academic defence committee of doctor's degree — Jinan University and South China University of Technology