The Third Guangdong-Hong Kong-Macao Workshop on Business Administration Cases was successfully held in 2025

The Third Guangdong-Hong Kong-Macao Workshop on Business Administration Cases was successfully held in Guangzhou and Macao, China. Guided by the National MBA Education Steering Committee, the workshop was hosted by the School of Business, Sun Yat-sen University, and co-organized by the Chen Ruiqiu Asia-Pacific Case Development and Research Center and the Office of Student Affairs. The event received collaborative support from the Richard Ivey School of Business, University of Western Ontario (Canada), China Europe International Business School (CEIBS), and the University of Macau - Faculty of Business Administration. It was further endorsed by the Guangdong-Hong Kong-Macao University Business Administration Case Alliance (in preparation) and the Guangdong-Hong Kong-Macao University Marketing Research Alliance, with conference services provided by the Business Administration Case Research Society of Sun Yat-sen University.