One and Two of EMBA Education Value-added Lecture Series of Our School
In order to further improve the program system and build a more systematic cultivation program, EMBA Education Center of our school launched the "EMBA Value-Added Lecture Series" at the end of 2020, aiming to provide EMBA students with continuous driving force for new knowledge and wisdom, so that they can maintain a forward-looking vision, to empower their own enterprises to add value. At present, EMBA Education Center has invited Professor Fu Hui from our school and Associate Professor Zhou Hongqi from National University of Singapore to give two lectures.
On the evening of November 13th, 2020, Professor Fu Hui - professor and doctoral supervisor, and senior academic director of the School of Business, Sun Yat-sen University, gave the first lecture of Value-added Lecture Series: "Strategic Actions and Sustainable Organizational Growth". In combination with domestic and international cases with typical representative significance, such as Pinduoduo, Mindray, Zoom and Amazon, etc., she discussed the key growth drivers of enterprises in different stages of growth and development, etc.
On the evening of January 7th, 2021, Zhou Hongqi - Adjunct Associate Professor of Marketing from the National University of Singapore, gave the second lecture of Value-added Lecture: "Digital-driven New Business Era, The Innovation Logic of Consumers-Merchandise-Stores". Through a number of cases, he introduced the new format of the "stores", the full consumption chain of "consumers", and the new game of "merchandise" driven by data, and further analyzed traditional marketing and Internet marketing for everyone. During the interactive session, students asked him questions one after another, and shared their experience with faculties and students based on their own business development experience. The atmosphere was very enthusiastic.
Both Professor Fu Hui and Associate Professor Zhou Hongqi are experts in their own research fields, and their sharing has greatly enriched the second-classroom of EMBA students and was well received.
