2020 SYSBS-IVEY National Business Case Competition Was Successfully Held

On December 5th, 2020, the final of 2020 SYSBS-IVEY National Business Case Competition was successfully held in the cloud. The competition was co-hosted by the School of Business, Sun Yat-sen University and the Richard Ivey School of Business, University of Western Ontario, and organized by the Chen Ruiqiu Asia-Pacific Case Development and Research Center of the School of Business, Sun Yat-sen University and the Asian Case Centre of Richard Ivey School of Business, University of Western Ontario. Teams from eight domestic top business schools were invited to participate.

The competition was divided into two rounds: preliminary and final (both on-line review). The recent hot cases of sharing economy and new energy vehicle were selected as the analysis objects. The competition invited eight top business schools at home and abroad (the order of universities is sorted by pinyin) Peking University, Hunan University, Richard Ivey School of Business, Nanjing University, Sichuan University, Xi’an Jiaotong University, Chinese University of Hong Kong (Shenzhen) and Sun Yat-sen University, as well as senior executives with rich practical experience in the business world, to form an expert jury for the evaluation of preliminary and final rounds.

Teams from Xi'an Jiaotong University, Nanjing University, Sun Yat-sen University, Peking University, Chinese University of Hong Kong (Shenzhen) and Sichuan University advanced to the final six (the order of universities is sorted by preliminary results).

Professor Chan Wai Hong (Chen Weikang) - Associate Dean of the Richard Ivey School of Business, and Professor Li Shanmin - Vice President of Sun Yat-Sen University, respectively delivered opening speeches, expressing heartfelt expectations and congratulations to the competition. The final demonstration session officially kicked off in the morning, and six participating teams demonstrated respectively.

During the defense session, Professor Hubert Pun, Director Liang Jianping, Professor Su Liwen, Director Xu Xiaolin, Associate Professor Dong Nanyan, Associate Research Fellow Wu Banggang, Zhou Ziheng, Li Huaxi and Long Qian, asked detailed questions to the participating teams in the Q&A session, from the aspects of scheme details, logical framework, technical details and feasibility analysis, etc.

Afterwards, Xie Manhua - Secretary of the Party Committee of the School of Business, Sun Yat-sen University, and Zheng Jianhua - Regional Director of the Richard Ivey School of Business, delivered closing speeches for the competition.

In the end, the team from Nanjing University won the championship with outstanding performance, the team from Chinese University of Hong Kong (Shenzhen) won the second prize, and the team from Xi'an Jiaotong University won the third prize. Professor Xu Xiaolin - Director of the Case Center of Nanjing University Business School, Associate Professor Su Liwen - Assistant Dean of the School of Management and Economics of the Chinese University of Hong Kong (Shenzhen), and Associate Professor Dong Nanyan of Xi’an Jiaotong University won the Best Mentor Awards. Teams from the Peking University, Sun Yat-Sen University and Sichuan University won the Excellence Awards. Teams from the Chinese University of Hong Kong (Shenzhen), the Sun Yat-sen University, and the Sichuan University won the Best Popularity Awards. Teams from the Renmin University of China and Hunan University won the Most Potential Award.

Case Sharing for This Competition

● Case of Preliminary:

Yueting: Digital Shared Parking

The birth of Airparking (Yueting Network Technology) is not only the result of a "difficult parking" experience of its founder Feng Zhidong, but also an inevitable demand for structural improvement and management efficiency of parking space in China. Airparking adopts the C2B2C business model and proposes a digital shared parking solution to provide customers with the parking experience with seamless connection. In order to break through the bottleneck of business expansion, Yueting has developed a new business model based on its core capabilities and established "Yueting Capital" which focuses on the digital parking management business. After three years of start-up stage, Yueting has put forward more long-term development goals: Yueting Network Technology and Yueting Capital to achieve "two billion", and are committed to building an ecosystem around the upstream and downstream of the parking industry. The teams will simulate consultant teams to help Yueting design development strategies and solutions to achieve its long-term goals.

Case authors: Xiao Xiao, Chunmian Ge, Junhui Jiang

● Case of Final:

BYD: A Green Ecosystem Empowered by Block chain

After recent years of development, the new energy vehicle industry has transitioned from the policy-oriented stage to the market-oriented stage. In the face of major changes in the industry and increasingly fierce market competition, BYD, as the domestic leader in new energy vehicles, is committed to attracting new customers and enhancing user loyalty in order to consolidate and enhance its market position. In order to create a differentiated competitive advantage, BYD has found a new dimension of competition - combining block chain technology to create a sustainably-themed business ecosystem. Based on its existing block chain green ecosystem and many foreseeable problems and challenges, how should BYD take proactive advantage to give full play to the potential of the ecosystem empowered by block chain and bring more benefits to itself and its stakeholders?

Case authors: Jiayuan Han, Hubert Pun, Wenbin Wang, Hang Wei, Ziheng Zho