Professor Wang Haizhong of Our School Was Invited by the Ministry of Education's Business Administration Education Supervisory Committee to Give A Public Welfare Live Course of the Anti-epidemic “Brand Source Strategy"

The "Public Welfare Course on Marketing War against Epidemic" was jointly organized by the Ministry of Education's Business Administration Education Supervisory Committee, the Chinese Marketing Association of Universities and Tsinghua University Press to carry out the public welfare live course of anti-epidemic. Professor Wang Haizhong from the School of Business, Sun Yat-sen University, as the guest speaker in the first season of the public welfare course, gave an international academic course on the theme of "Brand Source Strategy".

Professor Wang Haizhong started with the analysis of the four concepts of "brand power, generalize brand, independent brand, strategy and brand". The theory foundation of "Brand Source Strategy" of the keynote speech's Source Credibility Theory. The "Brand Source Strategy" can be divided into four main source strategies:

First, place of origin of the brand.

Second, brand history, story and culture.

Third, brand leverage and linkage.

Fourth, the deep origin of the brand.

Professor Wang Haizhong continued to answer the audience's questions online, and the course ended in a lively discussions and exchanges. As of April 18, 2020, the global audience has exceeded 25,000, and it has received enthusiastic responses from marketing scholars at home and abroad.