The 2025 Tourism Research Frontiers Forum of China Tourism Education Alliance was successfully held in the School of Business

On November 8, 2025, the 2025 Tourism Research Frontiers Forum of the China Tourism Education Alliance, themed "Innovation in Tourism Research and Industry-Education Integration in the Era of Artificial Intelligence," was successfully held at the School of Business, Sun Yat-sen University. The forum was hosted by the School of Business, Sun Yat-sen University, and co-organized by the University of Macau - Faculty of Business Administration; the Department of Tourism, Fudan University; theCollege of Tourism and Service Management, Nankai University; the Digital Intelligence Culture and Tourism Professional Committee, China Information Economy Society; and the Digital Intelligent, Cultural Tourism and Industry-Education Integration Community of the Guangdong-Hong Kong-Macao Greater Bay Area. It brought together nearly 200 participants, including scholars, students, journal editors, and industry professionals from across China and abroad.