管理学院管理学和经济学系列前沿讲座之一二二讲

市场学系“营销大视野”第六十三讲

讲座主题：Brand Crisis and Consumer Responses: Theoretical Advances and Extension

讲座嘉宾：Lianxi Zhou, Professor of Marketing, Brock University, Canada

讲座时间：2013年5月31日(周五)下午4：00-5:30

讲座地点：管理学院善思堂M101

嘉宾简介：Prof. ZHOU Lianxi is Professor of Marketing and International Business at Brock University, Canada. Prof. Zhou has published extensively in the fields of marketing and international business and his work has appeared in leading journals including Journal of International Business Studies, Journal of Business Venturing, Journal of the Academy of Marketing Science, Journal of International Marketing, European Journal of Marketing, Industrial Marketing Management, Journal of World Business, and Journal of Business Research among others. Currently he undertakes several government-funded research projects. Prof. Zhou’s research is mainly in the areas of strategic marketing, brand management, and internationalization of emerging market firms.


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