个人背景

林欣璇，博士毕业于马来西亚博特拉大学商学院。主要研究方向包括：消费者行为与关系管理，数字化营销等。论文发表于多篇高水准的国际期刊包括：Technological Forecasting and Social Change, Journal of Retailing and Consumer Services, Internet Research, Tourism Management Perspectives, International Journal of Consumer Studies等。 同时，也担任多篇国际期刊编委会成员及文章审稿人。

工作经历

2024至今：中山大学商学院（创业学院），科研博士后

2021-2023：马来西亚国立大学商学院，助理教授

2020-2021：马来西亚厦门大学分校商学院，兼职助理教授

2017-2020：马来西亚博特拉大学商学院，兼职导师（商业研究方法与管理）

教育背景

2018-2020：马来西亚博特拉大学商学院，营销管理，博士

2017-2018：马来西亚博特拉大学商学院，商业管理，硕士

2012-2016：马来西亚博特拉大学商学院，商业管理 （主修：市场营销），学士

科研成果

§ Lim, X. J., Chang, J. Y. S., Cheah, J. H., Lim, W. M., Kraus, S., & Dabić, M. (2024). Out of the way, human! Understanding post-adoption of last-mile delivery robots. Technological Forecasting and Social Change, 201, 123242.

§ Wang, S., Lim, X. J., Luo, X., & Cheah, J. H. (2024). To hesitate or not to hesitate: Can popularity cues minimize the hesitation to checkout in e-commerce?. Journal of Retailing and Consumer Services, 78, 103730.

§ Towers, N., Wang, S., Cheah, J. H., Lim, W. M., Kumar, S., & Lim, X. J. (2024). Evolution and trends in retailing: Insights from International Journal of Retail & Distribution Management. International Journal of Retail and Distribution Management.

§ Luo, X., Cheah, J. H., Hollebeek, L. D., & Lim, X. J. (2024). Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness. Journal of Retailing and Consumer Services, 77, 103644.

§ Lim, X. J., Cheah, J. H., Ngo, L. V., Chan, K., & Ting, H. (2023). How do crazy rich Asians perceive sustainable luxury? Investigating the determinants of consumers’ willingness to pay a premium price. Journal of Retailing and Consumer Services, 75, 103502.

§ Wen, X., Cheah, J. H., Lim, X. J., & Ramachandran, S. (2023). Why does “green” matter in supply chain management? Exploring institutional pressures, green practices, green innovation, and economic performance in the Chinese chemical sector. Journal of Cleaner Production, 139182.

§ Tan, K. L., Hii, I. S., Lim, X. J., & Wong, C. Y. (2024). Enhancing purchase intentions among young consumers in a live-streaming shopping environment using relational bonds: are there differences between “buyers” and “non-buyers”?. Asia Pacific Journal of Marketing and Logistics, 36(1), 48-65.

§ Hall, C. M., Prayag, G., Oh, Y., Mahdavi, M. A., & Xin Jean, L. (2023). Positionality, inter-subjectivity and reflexivity in Muslim minority research. International Journal of Market Research, 65(6), 778-795.

§ Chang, J. Y. S., Cheah, J. H., Lim, X. J., & Morrison, A. M. (2023). One pie, many recipes: The role of artificial intelligence chatbots in influencing Malaysian solo traveler purchase intentions. Tourism Management Perspectives, 49, 101191.

§ Wang, S., Cheah, J. H., & Lim, X. J. (2023). Online shopping cart abandonment: A review and research agenda. International Journal of Consumer Studies, 47(2), 453-473.

§ Chang, Y. S., Cheah, J. H., Lim, X. J., Morrison, A. M., & Kennell, J. S. (2022). Are unmanned smart hotels du jour or are they here forever? Experiential pathway analysis of antecedents of satisfaction and loyalty. International Journal of Hospitality Management, 104, 103249.

§ Lim, X. J., Ngew, P., Cheah, J. H., Cham, T. H., & Liu, Y. (2022). Go digital: can the money-gift function promote the use of e-wallet apps?. Internet Research, 32(6), 1806-1831.

§ Lim, X. J., Cheah, J. H., Morrison, A. M., Ng, S. I., & Wang, S. (2022). Travel app shopping on smartphones: understanding the success factors influencing in-app travel purchase intentions. Tourism Review, 77(4), 1166-1185.

§ Lim, X. J., Cheah, J. H., Dwivedi, Y. K., & Richard, J. E. (2022). Does retail type matter? Consumer responses to channel integration in omni-channel retailing. Journal of Retailing and Consumer Services, 67, 102992.

§ Wang, S., Cheah, J. H., Lim, X. J., Leong, Y. C., & Choo, W. C. (2022). Thanks COVID-19, I'll reconsider my purchase: Can fear appeal reduce online shopping cart abandonment?. Journal of Retailing and Consumer Services, 64, 102843.

§ Lim, X. J., Cheah, J. H., Ng, S. I., Basha, N. K., & Soutar, G. (2021). The effects of anthropomorphism presence and the marketing mix have on retail app continuance use intention. Technological Forecasting and Social Change, 168, 120763.

§ Lim, X. J., Cheah, J. H., Ng, S. I., Basha, N. K., & Liu, Y. (2021). Are men from Mars, women from Venus? Examining gender differences towards continuous use intention of branded apps. Journal of Retailing and Consumer Services, 60, 102422.

§ Cheah, J. H., Lim, X. J., Ting, H., Liu, Y., & Quach, S. (2022). Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing. Journal of Retailing and Consumer Services, 65, 102242.

§ Chin, W., Cheah, J. H., Liu, Y., Ting, H., Lim, X. J., & Cham, T. H. (2020). Demystifying the role of causal-predictive modeling using partial least squares structural equation modeling in information systems research. Industrial Management & Data Systems, 120(12), 2161-2209.

§ Cheah, J. H., Waller, D., Thaichon, P., Ting, H., & Lim, X. J. (2020). Price image and the sugrophobia effect on luxury retail purchase intention. Journal of Retailing and Consumer Services, 57, 102188.

§ Azali, M., Kamal Basha, N., Chang, Y. S., Lim, X. J., & Cheah, J. H. (2023). Why not travel to Malaysia? Variations in inbound tourists’ perceptions toward Halal-friendly destination attributes. Journal of Hospitality & Tourism Research, 47(1), 177-206.

§ Ng, S. I., Zhao, F., Lim, X. J., Kamal Basha, N., & Sambasivan, M. (2020). Retirement village buying intention: A case study on the Muslim and non-Muslim Malaysian elderly. Asia Pacific Journal of Marketing and Logistics, 32(7), 1451-1473.

主持课题

2022-2023：研究项目： Enhancing shoppers impulsive buying tendency in live-streaming via cognitive appraisal pathway； 马来西亚国立大学（校内科研基金）

2022：研究项目: Does retail type matter? Consumer responses to channel integration in omnichannel retailing；马来西亚国立大学（校内科研基金）

2021：研究项目：An experiential pathway analysis of antecedents of satisfaction and loyalty in the context of unmanned smart hotels；马来西亚国立大学（校内科研基金）

2020：研究项目: Differences in Promotion versus Prevention Orientation among Millenniums: Perspective from Regulatory Focus Theory；横向课题-企业合作课题

2020：研究项目: Drive Foot Traffic to your Retail Store? The Effects of Price Image and Sugrophobia； 马来西亚博特拉大学（校内科研基金）

2017：研究项目: Perception and Intention on Retirement Village in Malaysia；马来西亚博特拉大学（校内科研基金）

荣誉与奖项

马来西亚国立大学优秀青年科研学者 （2023）
马来西亚国立大学（商学院）最优秀导师（2023）
马来西亚博特拉大学优秀博士生（2020）
马来西亚博特拉大学优秀硕士生（2018）
马来西亚博特拉大学优秀学士生（2016）

学术兼职

编辑顾问委员会成员

• Asia Pacific Journal of Business Administration
  • Current Issues in Tourism
  • Humanities and Social Science Communication
  • Journal of Global Scholars of Marketing Science
  • Journal of Global Responsibility 

期刊审稿人

• International Journal of Advertising

• Business Strategy and the Environment

• European Business Review 

• Industrial Management and Data Systems 

• Asia Pacific Journal of Marketing and Logistics 

• European Business Review 

• Internet Research

• International Journal of Manpower

• Journal of Business Research

• Journal of Retailing and Consumer Services

• Psychology & Marketing

• International Journal of Consumer Studies

• Current Issues in Tourism