周延风

教授
84114219
mnszyf@mail.sysu.edu.cn
M522
个人详细介绍

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窗体顶端

当前学术职称:   教授

国籍: 中国

 

      中山大学管理学院教授,博士生导师。现任中山大学社会营销中心主任和中山大学公益慈善研究中心高级研究员、广东省省情调查研究与对策咨询专家库专家、广州市慈善会高级顾问。主要的研究领域包括:营销战略、消费者行为、社会营销及商业伦理。主持国家自然科学基金,教育部人文社科基金多项。

      近五年来,积极开展国际交流和合作研究,学术研究逐步国际化。在International Marketing Review、Journal of Marketing Management、Asia Pacific Journal of Marketing and Logistics、Journal of Global Marketing、Marketing Intelligence & Planning、Journal of Cleaner Production、Food Quality and Preference、Appetite等国际重要学术杂志上发表论文多篇。自2010以来,分别在哥本哈根、苏黎世、旧金山、伦敦和雅典等地举办的欧洲营销学会年会、欧洲农业经济学会年会、美国营销学会年会等国际学术会议上发表论文。

      荣获全国首届、第二届MBA百篇优秀教学案例奖(2011年、2010年)、中国增爱公益学术研究二等奖(2010年)、中国营销科学学术会议优秀论文奖(2006年)等奖励。

 

教育背景

2003年,中南财经政法大学,管理学博士

1988年,中南财经大学,经济学硕士

1985年, 湖北财经学院, 工学学士

 

学术经历

2008.12-至今,中山大学管理学院,教授,博士生导师

1997.9-2008.11,中山大学管理学院,副教授

1991.1-1997.8,中山大学管理学院,讲师

1988.7-1990.12,中山大学管理学院,助教

 

海外经历

2013.8-2014.8, 美国东密西根大学访问学者

2011.7-2011.9, 丹麦奥胡斯大学客座研究教授

2000.9-2001.8,加拿大卡尔加里大学访问学者

1995.8-1996.8,美国德克萨斯大学奥斯汀分校访问学者

获奖及荣誉

[1] 全国第二届MBA百篇优秀教学案例奖,全国MBA教育指导委员会,2011

[2] 中国增爱公益学术研究二等奖,上海增爱基金会,2010

[3] 全国首届MBA百篇优秀教学案例奖,全国MBA教育指导委员会,2010

[4] 中国营销科学学术会议优秀论文奖,中国营销科学学会,2006

 

出版物

书籍

[1] 张清,周延风,高东英,社会营销:无偿献血招募新方略,中山大学出版社, 2007

[2] 周延风,社会营销:改变行为的新模式,清华大学出版社,2005

 

期刊论文(从2008年始)

2015

[1] Thøgersen, John., Zhou, Yanfeng & Huang, Guang. (2015)  How Stable is the Value Basis  for Organic Food Consumption in China?  Journal of Cleaner Production 1- 11

[2] Thøgersen, John., Barcellos, Marcia Dutra de, Perin, Marcelo Gattermann & Zhou, Yanfeng*. (2015) Consumer buying motives and Attitudes towards Organic Food in two Emerging markets: China and Brazil International Marketing Review  32,3/4, 389 - 413 (*   Corresponding Author)

[3] Grunert, G. Klaus, Loose, Simone Mueller,Zhou, Yanfeng* & Tinggaard, Søren (2015) Extrinsic and intrinsic quality cues in Chinese consumers’ purchase of pork ribs, Food Quality and Preference 42,37-47(* Corresponding Author)

[4] Huang, Guang, Grunert, G. Klaus, Lu, Dayin & Zhou, Yanfeng* (2015)  Chinese Urban Consumers Segmentation Based on Modified Food-related Lifestyle (FRL) Journal of International Consumer Marketing 27,4,  328 - 343 (*  Corresponding Author)

[5] 周延风,我国慈善组织品牌建设策略与困境分析 社会科学家 2015年第1期 P64-71

 
2014

[1] Perrea1,Toula. , Grunert, G. Klaus, Krystallis, Athanasios., Zhou, Yanfeng,  Huang,Guang & Hu,Yue,(2014) Do Values-Attitudes Hierarchies Hold in   Non- Western Contexts? An Examination of Consumer Attitudes towards Green Food in China, Asia Pacific Journal of Marketing and Logistics 26(2). 296-314


2013

[1] Zhou, Yanfeng, Thøgersen, John, Ruan, Yajing & Huang, Guang, (2013) The Moderating Role of Human Values in  Planned Behavior – The Case of Chinese Consumers’ Intention to Buy Organic Food, Journal of Consumer Marketing. 30(4) 335-344

[2] Barcellos, M. D. de, Grunert, G. Klaus, Zhou, Yanfeng, Verbeke, W. Perez-Cueto, F.J.A. & Krystallis, Athanasios, (2013) Consumer Attitudes to Different Pig Production Systems: A Study from Mainland China, Agriculture and Human Values  30(11).:443-455
 

2012

[1]Zhou, Yanfeng, Poon, Patrick & Guang, Huang (2012), Corporate Ability and Corporate Social Responsibility: The Role of Product Involvement, Journal of Global Marketing. 25(1) 45-56

[2]Zhou, Yanfeng, Poon, Patrick & Liu, Chunling (2012),Segmenting Blood Donors in Developing Countries,Marketing Intelligence & Planning, 30(5) 535-552

[3]Thøgersen, John., & Zhou, Yanfeng. (2012) Chinese Consumers Adoption of A "Green" Innovation - The Case of Organic Food Journal of Marketing Management  Mar;28(3-4):313-333


2011

[1]Klaus Grunert, Toula Perrea, Zhou Yanfeng. Guang Huang, Bjarne Sorensen. & Athanasios Krystallis (2011).Is food/related lifestyle (FRL) able to reveal food consumption patterns in non/Western cultural environments? Its adaptation and application in urban China Appetite 56, 357-367

 

2010 

[1] 罗文恩、周延风 中国慈善组织市场化研究——背景、模式与路径,管理世界, 2010年第12期 P65-73

 

2009

[1] Zhou Yanfeng, Paul Chao & Huang Guang. (2009) Modeling Market Orientation and Organizational Antecedents in a Social Marketing Context: Evidence from China International Marketing Review 3,  256-274

 

2008

[1] 周延风、罗文恩、黄光,非营利组织多重参与者导向:前因变量与绩效影响,管理世界, 2008年第8期 P59-68

[2] 周延风、罗文恩、黄光,中国非营利组织市场导向与前因变量关系研究——以广东、浙江、新疆三省采供血机构为实证样本 武汉大学学报(哲学社会科学版)2008年第2期 P205-212

[3] 周延风、范起凤、黄光,基于慈善捐赠的事业-品牌联盟对消费者响应的影响,商业经济与管理,2008年第5期 P61-68


会议论文

[1] Huang, Guang., Ni, Haipeng, Huang, Kuangxi & Zhou,Yanfeng. An Empirical  Study of Consumer Response to Corporate Charitable Activities in China, The  3rd International Conference on Contemporary Marketing Issues, London,   United Kingdom, 2015

[2]  Huang, Guang, Grunert, K.Grunert.,Lu, Dayin, Zhou,Yanfeng., Chinese  Urban Consumers Segmentation Based on Modified Food-related Lifestyle  (FRL), The International Food Marketing Research Symposium Aarhus,    Denmark,2014

[3] Thøgersen, John, & Zhou, Yanfeng, Is there a stable value basis for organic food consumption in China? The Second Biennial Conference of the Global Research Forum on Sustainable Production and Consumption Shanghai,China,2014 

[4]  Zhou,Yanfeng., Chao, Paul., &  Huang, Guang. The relationship between brand orientation and organizational performance in charity organizations in China: the mediating effect of brand performance, The 2nd International Conference on Contemporary Marketing Issues, Athens, Greece, 2014

[5]  Zhou,Yanfeng., Chao, Paul., &  Huang, Guang. A Structural Equation Modeling Approach to Studying the Differences between New and Repeat Blood Donors in an Emerging Country, The Academy of Business Research  Conference, New Orleans, U.S.A, 2014

[6]  Zhou,Yanfeng., Chao, Paul., &  Huang, Guang. Antecedents and Consequences of Job Satisfaction and Organizational Commitment in Non-Profit Charity Organizations: Role of Internal Marketing Paper presented at 2011 Summer Marketing Educator’s conference American Marketing Association, San Francisco, U.S.A, 2011

[7] Perrea,Toula. , Grunert, K.Grunert., Krystallis, Athanasios., Zhou, Yanfeng., & Huang,Guang., Consumers’ Attitudes towards Green Food production in China: A test of the values-attitudes hierarchy Paper presented at EAAE(European Association of Agricultural Economists)Congress 2011 “Change and Uncertainty” ,Zurich, Switzerland, 2011

[8] Zhou, Yanfeng, The Social Aspect of Chinese Consumers’ Organic Food Consumption presented at EMAC (European Marketing Academy Conference) , Copenhagen, Denmark, 2010

 [9] Paul Chao & Zhou, Yanfeng. Celebrity and Parts Percentage as Moderators of Brand Name Effect on Consumer Brand Evaluations MAG Scholar Conference 2011 Christchurch, New Zealand, 2010

[10] Thøgersen, John, & Zhou, Yanfeng, Motives of organic food buyers in China do  they differ from Europe? Paper presented at Knowledge Collaboration & Learning for Sustainable Innovation, ERSCP-EMSU Conference, Delft, Netherlands, 2010

[11] Grunert, G. Klaus, Perrea,Toula., Zhou, Yanfeng, Huang, Guang, Sørensen, T. Bjarne.,     & Krystallis, Athanasios., Is food-related lifestyle (FRL) able to reveal food consumption     patterns in non-Western cultural environments? Its adaptation and application   in urban China, Paper presented at workshop on consumer behaviour,   Saarbrücken, Germany, 2010
 

专业经历

主持的科研项目

[1] 国家自然科学基金(71372153) ,危机情境下企业社会责任对品牌的庇护及修复作用研究,2013

[2]教育部人文社会科学研究项目(13YJA630147), 中国慈善组织由“行政化”向“市场化”转型的动因及路径分析, 2013

[3] 国家自然科学基金(70772082) ,中国慈善组织多重参与者市场导向研究与实证分析,2007

[4] 广东省软科学基金(0711520600049),广东省无偿献血目标群体细分的创新战略研究,2007

[5] 广东省自然科学基金(06023183),广东省采供血机构市场导向与组织绩效关系研究,2006

 

教学

营销管理 (MBA)

商业伦理 (MBA,本科)

消费者行为 (硕士)

社会营销 (本科)

 

大学服务

2004.10-2008.12,中山大学管理学院,市场学系主任

 

学术机构任职

担任中山大学社会营销中心主任和中山大学公益慈善研究中心高级研究员

 

政府与企业顾问咨询任职

担任广州市慈善会机构高级顾问