Paul Chao


Ph.D. University of Washington 
M.B.A. Washington State University 
M.S. University of Canterbury, New Zealand 
B.S. University of Canterbury, New Zealand

Professional Summary
A senior Fulbright Scholar, Sun Yat-sen University, Guangzhou, China (Fall 2004), Dr. Chao also served as department head for 2 years. He currently teaches courses in consumer behavior, international business, international marketing, and retailing.

Courses Taught
MKTG 360 Principles of Marketing
MKTG 363 Retailing
MKTG 365 Consumer Behavior
MKTG 460 International Marketing
MKTG 665 Seminar in Consumer Behavior
IB 610 International Business

Research Interests & Projects
Dr. Chao's research and teaching interests include global marketing, consumer behavior, and marketing research.

Selected Publications
Haizong Wang, Paul Chao and Jingyi Wang (2015), “Effects of Fit, Consumer Involvement and the Number of Celebrities on Consumer Behavior in an Emerging Market,” Published online in the Journal of International Consumer Marketing, (DOI:10.1080/08961530.2015.1047004), July 25.

Sauer, Paul and Paul Chao (2015), “A Longitudinal Study of Shifts and Regional Differences in Workplace Ethics: Opportunities for Conflicts?” International Journal of Management Theory and Practices, Vol.16 (1), 31-53.

Chao, Paul and Murat Aktan (2015), “Effects of Product Image, Self-Congruity and Ethnocentrism on Attitude toward Foreign Products,” in Proceedings of the AMA Summer Educators’ Conference as an abstract, Chicago, August 14-16, 2015.

Murat Aktan and Paul Chao (2015), “Can Self-Congruity Mediate Between   Country Personality and Product Attitude?” in Proceedings of the 3rd ICCMI (International Conference on Contemporary Marketing Issues), Kingston University, London, England, June 30- July 3.

Sauer, Paul and Paul Chao (2015), “Individual Ethical Beliefs, Workplace Ethical Climates, and Resulting Conflict from Incongruence,” in Proceedings of Business Research Consortium (BRC), St. Bonaventure University as an abstract, April 18.

Professional Affiliations
Academy of International Business
Academy of Marketing Science
American Marketing Association


Paul Chao