EDUCATION

PhD     Zhongnan University of Economics and Law (2003), Management

MBA    Zhongnan University of Finance and Economics (1988)

BS       Hubei University of Finance and Economics (1985)

WORKING EXPERIENCE

12/2008-present    Professor of Marketing, Business School, Sun Yat-sen University, China

09/1997-11/2008   Associate Professor of Marketing, Business School, Sun Yat-sen University, China

01/1991-08/1997   Assistant Professor of Marketing, Business School, Sun Yat-sen University, China

07/1988-12/1990   Lecturer of Marketing, Business School, Sun Yat-sen University, China

RANK AND AWARDS

National Best 100 Teaching-Case Awards, China National MBA Education Supervisory Committee, 2011

National Best 100 Teaching-Case Awards, China National MBA Education Supervisory Committee, 2010

Academic Award of China ZengAi Welfare, Shanghai More Love Foundation & Tsing Hua NGO Research Center, 2010

Best paper award, Journal of Marketing Science, 2006

PUBLICATIONS

BOOKS

1.Zhang Qing, Zhou Yanfeng and Gao Dongying. 2007. Social Marketing: The New Strategy of Blood Donors. Guangzhou: Sun Yat-sen University Press

2.Zhou Yanfeng. 2005. Social Marketing: The New Model of Behavior Change. Beijing: Tsinghua University Press

REFEREED JOURNAL ARTICLES

2015

1.Thøgersen, John., Zhou, Yanfeng & Huang, Guang. (2015) How Stable is the Value Basis for Organic Food Consumption in China? Journal of Cleaner Production 1- 11

2.Thøgersen, John., Barcellos, Marcia Dutra de, Perin, Marcelo Gattermann & Zhou,Yanfeng. (2015) Consumer buying motives and Attitudes towards Organic Food in two Emerging markets: China and Brazil International Marketing Review 32，3/4, 389 - 413

3. Grunert, G. Klaus, Loose, Simone Mueller,Zhou, Yanfeng & Tinggaard, Søren(2015) Extrinsic and intrinsic quality cues in Chinese consumers’ purchase of pork ribs, Food Quality and Preference 42,37-47

4.Huang,Guang,Grunert,G.Klaus, Lu, Dayin & Zhou, Yanfeng  (2015) Chinese Urban Consumers Segmentation Based on Modified Food-related Lifestyle (FRL) Journal of International Consumer Marketing 27，4, 328 - 343

5.Zhou, Yanfeng, (2015) The analysis of charitable organization’s brand building strategies and problems in China, Social Scientist 213, 64-71

 

2014

1.Perrea1,Toula. , Grunert, G. Klaus, Krystallis, Athanasios., Zhou, Yanfeng, Huang，Guang & Hu，Yue，(2014) Do Values-Attitudes Hierarchies Hold in Non-Western Contexts? An Examination of Consumer Attitudes towards Green Food in China, Asia Pacific Journal of Marketing and Logistics 26(2). 296-314

 

2013

1.Zhou, Yanfeng, Thøgersen, John, Ruan, Yajing & Huang, Guang, (2013) The Moderating Role of Human Values in  Planned Behavior – The Case of Chinese Consumers’ Intention to Buy Organic Food, Journal of Consumer Marketing. 30(4) 335-344

2.Barcellos, M. D. de, Grunert, G. Klaus, Zhou, Yanfeng,Verbeke, W. Perez-Cueto, F.J.A. &Krystallis, Athanasios, (2013) Consumer Attitudes to Different Pig Production Systems: A Study from Mainland China, Agriculture and Human Values. 30(11) 443-455

 

2012

1.Zhou, Yanfeng, Poon, Patrick & Guang, Huang (2012),Corporate Ability and Corporate Social Responsibility: The Role of Product Involvement, Journal of Global Marketing. 25(1) 45-56

2.Zhou, Yanfeng, Poon, Patrick & Liu, Chunling(2012),Segmenting Blood Donors in Developing Countries，Marketing Intelligence & Planning, 30(5) 535-552

3.Thøgersen, John, & Zhou, Yanfeng. (2012) Chinese Consumers Adoption of  A "Green" Innovation - The Case of Organic Food Journal of Marketing Management Mar;28(3-4):313-333

 

2011

1.Klaus Grunert, Toula Perrea, Zhou Yanfeng. Guang Huang, & Bjarne Sorensen.(2011).Is food/related lifestyle (FRL) able to reveal food consumption patterns in non/Western cultural environments？ Its adaptation and application in urban China Appetite 56, 357-367

 

2010

1.Luo, Wenen & Zhou, Yanfeng.(2010).The Marketization of Charitable Organizations in China - Background, Mode and Path, Management World, 12, 65-73

 

2009

1.Zhou, Yanfeng, Paul Chao & Huang Guang. (2009). Modeling Market Orientation and Organizational Antecedents in a Social Marketing Context: Evidence from China. International Marketing Review 3, 256-274

 

2008

1.Zhou, Yanfeng, Luo, Wenen & Huang, Guang. (2008). The Orientation of Multiple Constituencies in Non-profit Institutions: its Antecedent Variables and Performance Effect. Management World, 8, 59-68

2.Zhou, Yanfeng, Luo, Wenen & Huang, Guang. (2008). The Antecedences of Market Orientation for China’s Non-profit Organization. Wuhan University Journal (Philosophy & Social Sciences), 4, 205-212

3.Zhou, Yanfeng, Fan, Qifeng & Huang, Guang. (2008). The Influence of Cause-Brand Alliance on Consumer Responses – Based on Corporate Philanthropy. Journal of Business Economics ,5, 61-68

 

OTHER PUBLICATIONS

1.Huang, Guang., Ni, Haipeng, Huang, Kuangxi & Zhou,Yanfeng. An Empirical Study of Consumer Response to Corporate Charitable Activities in China, The 3rd International Conference on Contemporary Marketing Issues, London,United Kingdom, 2015

2.Huang, Guang, Grunert, K.Grunert.,Lu, Dayin, Zhou,Yanfeng., Chinese Urban Consumers Segmentation Based on Modified Food-related Lifestyle(FRL), The International Food Marketing Research Symposium Aarhus, Denmark,2014

3.Thøgersen, John, & Zhou, Yanfeng，Is there a stable value basis for organic food consumption in China? The Second Biennial Conference of the Global Research Forum on Sustainable Production and Consumption Shanghai，China，2014

4.Zhou,Yanfeng., Chao, Paul., &  Huang, Guang.The relationship between brand orientation and organizational performance in charity organizations in China: the mediating effect of brand performance, The 2nd International Conference on Contemporary Marketing Issues, Athens, Greece, 2014

5.Zhou,Yanfeng., Chao, Paul., &  Huang, Guang. A Structural Equation Modeling Approach to Studying the Differences between New and Repeat Blood Donors in an Emerging Country, The Academy of Business Research Conference, New Orleans, U.S.A, 2014

6.Zhou,Yanfeng., Chao, Paul., &  Huang, Guang.Antecedents and Consequences of Job Satisfaction and Organizational Commitment in Non-Profit Charity Organizations: Role of Internal Marketing Paper presented at 2011 Summer Marketing Educator’s conference American Marketing Association, San Francisco, U.S.A, 2011

7.Perrea,Toula. , Grunert, K.Grunert., Krystallis, Athanasios., Zhou, Yanfeng., & Huang，Guang., Consumers’ Attitudes towards Green Food production in China: A test of the values-attitudes hierarchy Paper presented at EAAE（European Association of Agricultural Economists）Congress 2011 “Change and Uncertainty” ,Zurich,Switzerland, 2011

8.Zhou, Yanfeng, The Social Aspect of Chinese Consumers’Organic Food Consumption presented at EMAC (European Marketing Academy Conference) , Copenhagen, Denmark, 2010

9.Paul Chao & Zhou, Yanfeng. Celebrity and Parts Percentage as Moderators of Brand Name Effect on Consumer Brand Evaluations MAG Scholar Conference 2011 Christchurch, New Zealand, 2010

10.Thøgersen, John, & Zhou, Yanfeng， Motives of organic food buyers in China do they differ from Europe? Paper presented at Knowledge Collaboration & Learning for Sustainable Innovation, ERSCP-EMSU Conference, Delft, Netherlands, 2010

11.Grunert, G. Klaus, Perrea,Toula., Zhou, Yanfeng, Huang, Guang, Sørensen, T. Bjarne.,& Krystallis, Athanasios., Is food-related lifestyle (FRL) able to reveal food consumption patterns in non-Western cultural environments? Its adaptation and application in urban China, Paper presented at workshop on consumer behaviour,Saarbrücken, Germany, 2010

RESEARCH FUNDING

The National Natural Science Foundation of China （71372153）, 2013

The Foundation of the Ministry of Education of China (13YJA630147) , 2013

The National Natural Science Foundation of China （70772082）, 2007

The Soft Science Foundation of Guangdong (0711520600049), 2007

The Natural Science Foundation of Guangdong (06023183), 2006

TEACHING

1.Marketing Management (MBA )

2.Business Ethic (MBA, Undergraduate )

3.Consumer Behavior (Graduate)

4.Social Marketing (Undergraduate)

UNIVERSITY SERVICE

10/04-12/08     Head of Marketing Department, Business School, Sun Yat-sen University,

OTHER SERVICE

1.Senior Adviser of Guangzhou Charity Center (2012- Now)

2.Senior Adviser of Fuzhou Blood Center (2006-2009)