市场学系“营销大视野”第四十五、四十六讲
发布日期：2012-05-23
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“营销大视野”第四十五讲讲座时间：2012年5月28日（周一)上午8:00-9:40讲座地点：东校区教学楼E405主讲嘉宾：David BALLANTYNE, School of Business, Otago University
讲座主题：New approaches to services marketing
主办院系：管理学院市场学系
“营销大视野”第四十六讲讲座时间：2012年5月29日（周二)上午9:00-12:00讲座地点：南校区管理学院善思堂M529主讲嘉宾：David BALLANTYNE, School of Business, Otago University
讲座主题：New theoretical approaches to co-creating value
主办院系：管理学院市场学系
David Ballantyne is an associate professor of marketing at the University of Otago, New Zealand, and an International Fellow at the Centre for Relationship Marketing and Service Management, Hanken School of Economics in Finland. He is a co-author with Martin Christopher and Adrian Payne of Relationship Marketing: Bringing Quality, Customer Service and Marketing Together (1991), the first academic text published internationally on this topic. He is also a member of the editorial review boards of the Journal of Business-to-Business Marketing, Industrial Marketing Management, European Journal of Marketing, and International Marketing Review. His research interests include internal marketing, knowledge management, services marketing, B2B marketing, and the service-dominant logic of marketing.
欢迎广大师生积极参加！
讲座主题：New approaches to services marketing
主办院系：管理学院市场学系
“营销大视野”第四十六讲讲座时间：2012年5月29日（周二)上午9:00-12:00讲座地点：南校区管理学院善思堂M529主讲嘉宾：David BALLANTYNE, School of Business, Otago University
讲座主题：New theoretical approaches to co-creating value
主办院系：管理学院市场学系
David Ballantyne is an associate professor of marketing at the University of Otago, New Zealand, and an International Fellow at the Centre for Relationship Marketing and Service Management, Hanken School of Economics in Finland. He is a co-author with Martin Christopher and Adrian Payne of Relationship Marketing: Bringing Quality, Customer Service and Marketing Together (1991), the first academic text published internationally on this topic. He is also a member of the editorial review boards of the Journal of Business-to-Business Marketing, Industrial Marketing Management, European Journal of Marketing, and International Marketing Review. His research interests include internal marketing, knowledge management, services marketing, B2B marketing, and the service-dominant logic of marketing.
欢迎广大师生积极参加！
