工商管理系 讲座

讲座主题： Why should business researchers study logic (and philosophy)?

主讲嘉宾：曾荣光（Eric W. K. Tsang）教授 （Jindal School of Management, University of Texas at Dallas）

讲座时间：2012年6月15日（星期五）9：30am-11：30am

讲座地点：M528

主办院系：工商管理系

欢迎广大师生积极参加

讲座嘉宾介绍：

曾荣光教授是University of Texas at Dallas的管理学副教授。主要研究领域包括组织学习、战略联盟以及研究哲学等。曾教授曾在多个领域的顶级期刊发表论文：包括Academy of Management Review, Academy of Management Journal, Strategic Management Journal, Journal of International Business Studies, Marketing Science, 以及MIS Quarterly等。曾教授目前为多家顶级期刊编委。具体介绍见： https://explorer.utdallas.edu/editprofile.php?pid=11124&view=0&onlyview=%26onlyview%3D1&section_id=6&ppl_pub_year_sort_order=desc&ppl_pub_rank_sort_order=desc&ppl_pub_curr_sort_field=year&ppl_pub_page=4&ppl_pub_category=&ppl_pub_type_id=&ppl_pub_recs=5

讲座内容介绍：

Why should business researchers study logic (and philosophy)?

By Eric W. K. Tsang

Brief outline of the seminar

In this seminar, I argue that there is a need for business, not only management, researchers to receive more training in logic and perhaps philosophy as well. It is because the current training in this respect is far from sufficient although most of us have a PhD (Doctor of Philosophy) degree. To support my point, I present examples of glaring errors of argument made by prominent scholars in management, marketing, and management information systems. At the end of the seminar, I give a brief example in the topic of IPO underpricing to show how logic helps our research.

I hope the seminar will be an interactive one, with active participation by the audience. To achieve that purpose, I encourage potential participants to read the following references beforehand:

Resource-based view

Barney, J. 1991. Firm resources and sustained competitive advantage. Journal of Management, 17(1): 99-120.

Priem, R. L., & Butler, J. E. 2001. Is the resource-based “view” a useful perspective for strategic management research? Academy of Management Review, 26(1): 22-40.

Barney, J. B. 2001. Is the resource-based “view” a useful perspective for strategic management research? Yes. Academy of Management Review, 26(1): 41-56.

Priem, R. L., & Butler, J. E. 2001. Tautology in the resource-based view and the implications of externally determined resource value: Further comments. Academy of Management Review, 26(1): 57-66.

Assumptions and theory development

Shugan, S. M. 2007. It’s the findings, stupid, not the assumptions. Marketing Science, 26(4): 449-459.

Tsang, E. W. K. 2009. Assumptions, explanation, and prediction in marketing science: “It’s the findings, stupid, not the assumptions”. Marketing Science, 28(5): 986-990.

Shugan, S. M. 2009. Relevancy is robust prediction, not alleged realism. Marketing Science, 28(5): 991-998.

Tsang, E. W. K. 2009. Robust prediction and unrealistic assumptions. Marketing Science, 28(5): 999-1000.

Shugan, S. M. 2009. Think theory testing, not realism. Marketing Science, 28(5): 1001.

Classification of generalization

Lee, A. S., & Baskerville, R. L. 2003. Generalizing generalizability in information systems research. Information Systems Research, 14(3): 221-243.

Tsang, E. W. K., & Williams, J. N. 2012. Generalization and induction:
Misconceptions, clarifications, and a classification of induction. MIS Quarterly, forthcoming.

Underpricing of IPOs

Cohen, B. D., & Dean, T. J. 2005. Information asymmetry and investor valuation of IPOs: Top management team legitimacy as a capital market signal. Strategic Management Journal, 26(7): 683-690.

Heeley, M. B., Matusik, S. F., & Jain, N. 2007. Innovation, appropriability, and the underpricing of initial public offerings. Academy of Management Journal, 50(1): 209-225.