嘉宾简介：
林南佳，现任中山大学管理学院助理教授，香港中文大学商学院市场学博士。研究以行为实验为核心方法，旨在揭示消费现象背后的心理过程与因果机制。研究重点关注消费者的主观体验（包括情绪、感知与认知状态等）对消费决策与日常行为的系统性影响。

讲座简介：
In the current research, we examine a new approach to enhancing consumers’ sense of understanding of scientific explanations, which are typically presented as a series of causal relationships (e.g., A→B→C→D). Across six studies, we predict and find supporting evidence that incorporating an additional piece of information (i.e., a locally coherent add-on), despite its minimal contribution to the causal argument, into a scientific explanation can significantly enhance consumers’ sense of understanding of the explanation as a whole. We propose that such add-ons generate a localized feeling that things 'make sense', which then spreads to the explanation as a whole. These findings have important implications for both the scientific community and marketers, highlighting a new avenue for effective science communication.