揭赟

助理教授(讲师)
EMAIL
jieyun3@mail.sysu.edu.cn
办公室
善衡堂N422
研究领域
消费者行为,消费者判断和决策,行为经济学
个人简介

揭赟,2017年获得加州大学河滨分校管理学博士(市场营销方向),现任中山大学管理学院市场学系助理教授,研究兴趣为消费者行为决策理论。研究成果发表于Journal of Business Research (SSCI, 唯一作者), Journal of Brand Management (SSCI期刊, 第一作者) 等期刊。担任消费行为顶尖会议ACR (Association for Consumer Research)Competitive Paper Session匿名审稿人,SCP(Society for Consumer Psychology)匿名审稿人。曾被耶鲁大学和哈佛大学等应邀报告其研究内容。

教育背景

博士 加州大学河滨分校

硕士 西南交通大学

本科 西南交通大学

职业经历

2017-2019

Assistant Professor, SolBridge International School of Business, Korea

科研服务

会议审稿

SCP Reviewer     2016 & 2018      

ACR Competitive Paper Session Reviewer       2017-present

会员

Association for Consumer Research

Association for Psychological

ScienceSociety for Judgment and Decision Making

研究成果

期刊论文

Jie, Yun (2018). Prepayment effect: Prepayment with clawback increases task participation. Journal of Business Research, 92, 210-218. doi:https://doi.org/10.1016/j.jbusres.2018.07.048 (SSCI, Impactor Factor 2.509, JCR Q2 Division)

Jie, Yun, Ting-Jui Chou and Naichieh Chou (2012), “Assessing the Fit of two Brand Personality Scales in a Chinese Context and Revisiting the Predictive Validity of two Methods of Measuring Self-Congruity,” Journal of Brand Management, 19 (6), 525–540. (SSCI Journal, Impactor Factor 1.564, JCR Q3 Division)

Chou, Ting-Jui, Bill Jie and Laubie Li (2009), “Market Entry Timing and Company Performance: A Study of Listed Companies in the People’s Republic of China,” Problems and Perspectives in Management, 7 (1), 127-134.

会议发表论文

Jie, Joseph Yun (2017), “Loss Aversion as a Self-Commitment Device to Improve Eating Habits”, in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN: Association for Consumer Research, Pages: 689-691.

Jie, Joseph Yun, and Ye Li (2016), “Argumentum Ad Novitatem: Mere Newness As a Choice Heuristic”, in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, Pages: 506-507.

Jie, Yun, and Ye Li (2015), “Mere Newness Bias,” In D. C. Noelle, R. Dale, A. S. Warlaumont, J. Yoshimi, T. Matlock, C. D. Jennings, and P. P. Maglio (Eds.), Proceedings of the 37th Annual Conference of the Cognitive Science Society (pp. 992-996). Austin TX: Cognitive Science Society.

论文在审

Jie, Yun, and Ye Li, “Consumers Prefer Merely Newer Options,” Revise and Resubmit at Journal of Consumer Research

工作论文

Jie, Yun, “Do people understand that a small payment actually hurts motivation? An attempt to reconcile two conflict findings”

Jie, Yun, “When Social Market Meets Monetary Market: Consumer Heterogeneity in Attitudes toward Money-Effort Exchange in a Prosocial Context”

会议报告

Jie, Yun, “When Social Market Meets Monetary Market: Consumer Heterogeneity in Attitudes toward Money-Effort Exchange in a Prosocial Context,” Asia Pacific ACR Conference, Ahmedabad, India, 2019

Jie, Yun, “Do people understand that a small payment actually hurts motivation? An attempt to reconcile two conflict findings,”

● Asia Pacific ACR Conference, Ahmedabad, India, 2019 (Poster)

● Annual Meeting of the Society for Judgment and Decision Making (SJDM), New Orleans, LA, 2018 (Poster)

Jie, Yun, and Ye Li, “Preferring Newer Options for Newness’s Sake,” Annual Meeting of the Society for Judgment and Decision Making (SJDM), New Orleans, LA, 2018 (Poster)

Jie, Yun, “Loss Aversion as a Self-Commitment Device to Improve Eating Habits,” Association for Consume Research (ACR) Conference, San Diego, CA, 2017

Jie, Yun, and Ye Li, “Argumentum ad Novitatem: Mere newness as a choice heuristic,”

● Association for Consume Research (ACR) Conference, Berlin, Germany, 2016

● Behavioral Decision Research in Management (BDRM), Toronto, Ontario, Canada, 2016

● The Annual Whitebox Advisors Graduate Student Conference, Yale School of Management, New Haven, CT, 2016 (The Annual Whitebox Advisors Graduate Student Conference draws top doctoral students from around the world to present their research in the fields of Behavioral Economics, Behavioral Finance and Behavioral Marketing.)

● San Diego Marketing Camp, San Diego State University, San Diego, 2016 (Invited talk, presented by Ye Li)Jie, Yun, “Using prepayment to motivate people to sign up,”

● Invited presentation at Behavioral Insights Group workshop, Harvard Kennedy School, Boston, MA, 2016

● TEDxUCR, How to make our Present self become our Future self (Presented by Boris Maciejovsky)                

Jie, Yun, and Ye Li, “Mere Newness Bias,” SPSP Judgment and Decision Making Preconference, Long Beach, CA, 2015 (Poster)

Jie, Yun, and Boris Maciejovsky, “Pay if You Miss: A Self-Control Mechanism,” Association for Consume Research (ACR) Conference, Baltimore, MD, 2014 (Poster)                                          

Jie, Yun, Ting-Jui Chou, and Fang-fang Li, “Assessing the Fit of two Brand Personality Scales in a Chinese Context and Revisiting the Predictive Validity of two Methods of Measuring Self-Congruity,” Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference, Melbourne 2009 (Presented by Ting-Jui Chou).

Chou, Ting-Jui, Bill Jie, and Laubie Li, “Market Entry Timing and Company Performance: A Study of Listed Companies in Shanghai and Shenzhen, China,” Academy of International Business Southeast Asia Regional Conference, Hangzhou, China, 2007

Jie, Yun, “A Correlation Analysis Between Market Entry Timing and Company Performance of Listed Companies in Shanghai and Shenzhen, China,” First Annual Conference of Chinese Society for Management Modernization, Beijing, China, 2006

奖励

Dissertation Year Program Fellowship, University of California Riverside     2016

Chancellor's Distinguished Fellowship, University of California Riverside     2011-2016