Shaoming Zou

客座教授
zou@missouri.edu
详细地址:
个人详细介绍

EDUCATION:

Ph.D. 1994, Michigan State University

Major: Marketing Minors: International Business, Psychometrics

M.B.A. 1989, Michigan State University, Major: Marketing

B.S. 1983, Sichuan University, Chengdu, P. R. China, Major: Mathematics

 
ACADEMIC WORK EXPERIENCE:

2010- Robert J. Trulaske, Sr. Professor of Marketing, Professor of Marketing and International Business, University of Missouri.

2008-2010 Robert J. Trulaske, Sr. Professor of Marketing and Associate Professor, University of Missouri.

2003- 2008 Associate Professor of Marketing (with Tenure), University of Missouri.

2006- External Professor of Marketing, Guanghua School of Management, Peking University, China.

2007- Honorary Professor of Marketing, University of International Business and Economics (UIBE), Beijing, China.

07/2008 Visiting Professor, City University of Hong Kong, Kowloon, Hong Kong.

06/2004 Visiting Professor, Guanghua School of Management, Peking University, China.

1997-2003 Assistant Professor of Marketing, University of Missouri - Columbia.

1994-1997 Assistant Professor of Marketing and International Business, Kansas State University.

1983-1987 Instructor, Sichuan University, Chengdu, P. R. China

 

Courses Taught:

Undergraduate: Marketing Management, Global Marketing, Marketing Research, Principles of Marketing; Advanced Calculus, Linear Algebra, Statistics.

MBA: Marketing Management, International Marketing, Advanced International Business, Advanced International Marketing.

EMBA: International Marketing (at UIBE, 2002, 2004, 2006, 2009)

Ph.D.: Applied Multivariate Analysis (at University of Missouri), Contemporary Research in International Marketing (at UIBE, 2003), Survey Research Design (at Peking University, 2004), Issues in Research Design and Analysis (at Peking University, 2007, 2008, 2010).

Using SEM in Marketing Research (at Peking University, 2009).

 

AWARDS AND HONORS:

Awards:

1. Best Reviewer Award, 2010, Journal of International Business Studies, Academy of International Business.

2. Richard G. Miller Summer Scholar Award, 2009, 2010, Robert J. Trulaske, Sr. College of Business, University of Missouri.

3. Faculty Research Development Award, 2006, College of Business, University of Missouri - Columbia.

4. Most Downloaded Articles-Top 200 Award, 2005, Emerald Literati Network, UK, for the publication “Selecting International Mode of Entry and Expansion,” Marketing Intelligence & Planning, 19 (3), 2001.

5. The 2003 (Inaugural) Excellence in Global Marketing Research Award, American Marketing Association Global Marketing SIG, for the article AMarketing Strategy- Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures@ (in Journal of Marketing, 58-1, 1994) that is considered to have most significantly influenced the direction of global marketing research in the past 10 years.

6. The Best Paper in Global Marketing Track Award, 2002, American Marketing Association, AMA Winter Educators= Conference, Austin, Texas, February 2002.

7. The IMR Most Outstanding Article Award, 1999, MCB University Press, London, UK, for having made the most significant contribution to international marketing literature by publishing the article AThe Determinants of Export Performance: A Review of the Empirical Literature between 1987 and 1997@ in International Marketing Review, 15 (5), 333-356.

8. The JIM Hans B. Thorelli Best Paper Award, 1998, American Marketing Association, for having made the most significant contribution to international marketing theory and thought by publishing the article AThe EXPERF Scale: A Cross-National Generalized Export Performance Measure@ in Journal of International Marketing, 6 (3), 37-58.

9. The Research Award, 1996, for Outstanding Contributions in Research, College of Business Administration, Kansas State University.

10. The Most Outstanding Student of the Year, Sichuan University, PRC, 1980-82.

11. The Most Outstanding College Student of the Year, Sichuan Province, PRC, 1982.

 

Honors:

1. Keynote Speaker, 6th Marketing Scholar Forum, sponsored by University of Hong Kong, Peking University, and Fudan University, Beijing, June 2008.

2. Faculty Fellow, 43rd American Marketing Association/Sheth Foundation Doctoral Consortium, Columbia, MO, June 2008.

3. Keynote Speaker, 4th Marketing Scholar Forum, sponsored by University of Hong Kong, Peking University, and Fudan University, Hong Kong, June 2006.

4. College of Business Nominee for 2006 Chancellor’s Award for Outstanding Research and Creativity, University of Missouri - Columbia, 2006.

5. Faculty Fellow, the 2005 Academy of International Business (AIB) Doctoral Consortium, Quebec City, Canada, selected by the AIB, 2005.

6. Faculty Presenter, 2004 Academy of International Business (AIB) Workshop on Internationalization of Doctoral Business Education, East Lansing, MI.

7. Presenter, 2004, the 2nd Annual JIBS Invitational Conference on the Frontiers of International Business, East Lansing, MI, 2004.

8. Beta Gamma Sigma, 1994, Business Administration National Honorary.

9. Faculty Mentor, Honors Convocation, University of Missouri - Columbia, 2001, 2002, 2003, 2004.

10. Presenter at 22nd Annual Albert Haring Symposium, 1992, Indiana University.

 

RESEARCH AND PUBLICATIONS:

 

Book:

Shaoming Zou, Daekwan Kim, and S. Tamer Cavusgil (2009), Export Marketing Strategy: Tactics and Skills That Work, Business Experts Press LLC, New York, NY.

 

Journal Articles:

 

1. Lloyd M. Rinehart and Shaoming Zou (1992), “Modeling Customer Behavior in Negotiations for Motor Carrier Contracts,” Transportation Journal, 31 (3), 39-45.

2. S. Tamer Cavusgil, Shaoming Zou, and G. M. Naidu (1993), “Product and Promotion Adaptation in Export Ventures: An Empirical Investigation,” Journal of International Business Studies, 24 (3), 479-506.

3. S. Tamer Cavusgil and Shaoming Zou (1994), “Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures,” Journal of Marketing, 58 (1), 1-21. * (Winner of the 2003 (inaugural) “Excellence in Global Marketing Research Award” by AMA Global Marketing SIG for having most significantly influenced the direction of global marketing research in past 10 years.)

4. Shaoming Zou and S. Tamer Cavusgil (1996), “Global Strategy: A Review and An Integrated Conceptual Framework,” European Journal of Marketing, 30 (1), 52-69.

* (A translated version was published in the Turkish language journal “Marketing World” in 1998, 12 (69), 4-13.)

5. Charles R. Taylor, Shaoming Zou, and Aysegul Ozsomer (1996), “Advertising and Its Effect on Industrial Concentration: A Contingency Perspective,” Journal of Current Issues and Research in Advertising, 18 (1), 35-44.

6. Shaoming Zou and Lloyd M. Rinehart (1996), “Service Contract Negotiations in Marketing Channels: Assessing Motor Carriers’ Perceptions,” Journal of Marketing Channels, 5 (2), 45-61.

7. Shaoming Zou and Jay Laughlin (1996), “Dimensions of Global Strategy and Their Utilization by European and Japanese MNCs: An Exploratory Study,” Advances in International Marketing, Vol. 7, 199-210.

8. Shaoming Zou, David M. Andrus, and D. Wayne Norvell (1997), “Standardization of Marketing Program and Process: A Developing Country Perspective,” International Marketing Review, 14 (2), 107-123.

9. Shaoming Zou, Charles R. Taylor, and Gregory E. Osland (1998), “The EXPERF Scale: A Cross-National Generalized Export Performance Measure,” Journal of International Marketing, 6 (3) (Fall), 37-58.

* (Winner of the “1998 Hans B. Thorelli Best Paper Award”, by AMA, for having made the most significant contribution to international marketing theory and thought.)

10. Shaoming Zou and Simona Stan (1998), “The Determinants of Export Performance: A Review of the Empirical Literature between 1987 and 1997,” International Marketing Review, 15 (5), 333-356.

* (Winner of the “The IMR Most Outstanding Article Award”, 1999, by MCB University Press, for having made the most significant contribution to international marketing literature.)

11. Charles R. Taylor, Shaoming Zou, and Gregory E. Osland (1998), “International Market Entry Mode Choice by U.S. and Japanese MNCs: A Cross Cultural Assessment of the Transaction Cost Analysis Framework,” Thunderbird International Business Review, (formerly International Executive), 40 (4), 389-412.

12. Shaoming Zou and Matthew B. Myers (1999), “The R&D, Manufacturing, and Marketing Competencies and Firm’s Global Competitive Position: An Empirical Study,” Journal of Global Marketing, 12 (3), 5-21.

13. Shaoming Zou and Aysegul Ozsomer (1999), “Global Product R&D and the Firm’s Global Strategic Position,” Journal of International Marketing, 7 (1), 57-76.

14. Charles R. Taylor, Shaoming Zou, and Gregory E. Osland (2000), “Foreign Market Entry Strategies of Japanese MNCs,” International Marketing Review, 17 (2), 146-163.

15. Gregory E. Osland, Charles R. Taylor, and Shaoming Zou (2001), “Selecting International Modes of Entry and Expansion,” Marketing Intelligence & Planning, 19 (3), 153-161.

* (Winner of the “Most Downloaded Articles - Top 200” Award, 2005, for being one of the top 200 most downloaded articles, from the Emerald Literati Network.)

16. Hongxin (John) Zhao and Shaoming Zou (2002), “The Impact of Industry Concentration and Firm Location on Export Propensity and Intensity: An Empirical Analysis of Chinese Manufacturing Firms,” Journal of International Marketing, 10 (1), 52-71.

17. Shaoming Zou and S. Tamer Cavusgil (2002), “The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance,” Journal of Marketing, 66 (4), 40-56.

18. Shaoming Zou, Charles R. Taylor, and Er (Eric) Fang (2003), “MNC Control over Foreign Market Ventures: Do Host Governments Still Play a Major Role?” Advances in International Marketing, Vol. 14, 35-47.

19. Neil A. Morgan, Shaoming Zou, Douglas W. Vorhies, Constantine S. Katsikeas (2003), “Experiential and Informational Knowledge, Architectural Marketing Capabilities and the Adaptive Performance of Export Ventures: A Cross-National Study,” Decision Sciences, 34 (2), 287-321.

20. Shaoming Zou, Er Fang, and Shuming Zhao (2003), “The Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters,” Journal of International Marketing, 11 (4), 32-55.

21. Linda Shi, Shaoming Zou, and S. Tamer Cavusgil (2004), “A Conceptual Framework of Global Account Management Capabilities and Firm’s Performance,” International Business Review, 13, 539-553.

22. Shaoming Zou (2005), “Contributions to International Advertising Research: An Assessment of the Literature between 1990 and 2002,” Journal of Advertising, 34 (1), 99- 110.

23. Er Fang, Kenneth R. Evans, and Shaoming Zou (2005), “The Moderating Effect of Goal- Setting Characteristics on Sales Control Systems - Job Performance Relationship: A Cross- Cultural Analysis,” Journal of Business Research, 58, 1214-1222.

24. Linda Shi, Shaoming Zou, J. Chris White, Regina C. McNally, S. Tamer Cavusgil (2005), “Global Account Management Capability: Insights from Leading Suppliers,” Journal of International Marketing, 13 (2), 93-113.

25. Shintaro Okazaki, Charles R. Taylor, Shaoming Zou (2006), “Advertising Standardization’s Positive Impact on the Bottom Line: A Model of When and How Standardization Improves Financial and Strategic Performance,” Journal of Advertising, 35 (3), 17-33.

26. Gary D. Gregory, Munib Karavdic, and Shaoming Zou (2007), “The Effect of Ecommerce Drivers on Export Marketing Strategy,” Journal of International Marketing, 15 (2), 30-57.

27. Kenneth R. Evans, Timothy Landry, Po-Chien Li, and Shaoming Zou (2007, alphabetic authorship), “Mediating Influence of Psychological Climate on the Effects of Sales

Controls on Salesperson Job-Related Outcomes,” Journal of the Academy of Marketing

Science, 35 (3), 445-459.

28. C. Fred Miao, Kenneth R. Evans, Shaoming Zou (2007), “The Role of Salesperson

Motivation in Sales Control Systems: Intrinsic and Extrinsic Motivation Revisited,”

Journal of Business Research, 60, 417-425.

29. Beibei Dong, Kenneth R. Evans, and Shaoming Zou (2008), “The Effects of Customer

Participation in Co-Created Service Recovery,” Journal of the Academy of Marketing

Science, 36 (1), 123-137.

30. Beibei Dong, Shaoming Zou, and Charles R. Taylor (2008), “MNCs’ Control of Their

Operations in the Foreign Markets: An Integrative Theoretical Model,” Journal of

International Marketing, 16 (1), 98-119.

31. Eric (Er) Fang and Shaoming Zou (2009), “Antecedents and Consequences of Marketing

Dynamic Capabilities in International Joint Ventures,” Journal of International Business

Studies, 40 (5), 742-761.

32. Linda Shi, Chris White, Shaoming Zou, and S. Tamer Cavusgil (2010), “Global Account

Management Strategies: Drivers and Outcomes,” Journal of International Business Studies,

41 (3), 620-638.

33. Eric (Er) Fang and Shaoming Zou (2010), “The Effects of Absorptive and Joint Learning

on the Instability of International Joint Ventures in Emerging Economies,” Journal of

International Business Studies, 41 (5), 906-924.

34. Shaoming Zou and Yong Z. Volz (2010), “An Integrated Theory of Global Advertising:

An Application of the GMS Theory,” International Journal of Advertising, 29 (1), 57-84.

 

Refereed Conference Proceedings:

 

1. Shaoming Zou and S. Tamer Cavusgil (1990), “Handicraft Exports From Southeast Asia:

Issues and Perspectives,” Proceedings of the Research Conference on Southeast Asian

Business, University of Michigan, Ann Arbor, MI., (May).

2. Shaoming Zou and Charles R. Taylor (1992), “Advertising and Its Effect on Industrial

Concentration: The Case of the Soft Drink Industry,” Proceedings of the Annual

Conference of the American Academy of Advertising, San Antonio, (March), 42-3.

3. Shaoming Zou (1992), “Product Characteristics, Product Adaptation, and Sales Growth:

Cases in Export Market Ventures,” 22nd Annual Albert Haring Symposium Proceedings,

Indiana University, Bloomington, IN., (March), 51-69.

4. Shaoming Zou (1993), “Political Risk Assessment: A Review and A New Approach,”

Proceedings of the Academy of Marketing Science Annual Conference, Miami, (May), 245-

5. Shaoming Zou, David M. Andrus, and D. Wayne Norvell (1995), “Standardization of

International Marketing: A Developing Country Perspective,” Proceedings of the 1995

American Marketing Association Summer Educators’ Conference, Washington, DC.

(August).

6. Shaoming Zou and Jay Laughlin (1995), “Global Strategy of European and Japanese

MNCs: An Exploratory Study,” Proceedings of the 1995 American Marketing Association

and Korean Marketing Association Joint Conference, Seoul, Korea, (May).

7. Charles R. Taylor, Shaoming Zou, and Gregory E. Osland (1996), “International Market

Entry Mode Choice by U.S. and Japanese MNCs: A Cross Cultural Assessment of the

Transaction Cost Analysis Framework,” Proceedings of the 1996 American Marketing

Association Summer Educators’ Conference, San Diego, CA. (August).

8. Cheryl Gurr, Angela West, and Shaoming Zou (1996), “The Social Responsibility for

Today's Multinational Corporations: The Issue of Child Labor,” Proceedings of the 1996

Association for Global Business Annual Conference, Dallas, TX. (November).

9. Shaoming Zou and Jeffrey B. Schmidt (1997), “Market Orientation and Performance: An

Investigation in Global Market Context,” Proceedings of the 1997 American Marketing

Association Summer Educators’ Conference, Chicago, IL. (August).

10. Shaoming Zou and Matthew B. Myers (1997), “The R&D, Manufacturing, and Marketing

Competencies and Firm=s Global Competitive Position: An Empirical Study,”

Proceedings of the 1997 Academy of Marketing Science Annual Conference, Miami, FL.

(May).

11. Er Fang, Shaoming Zou, and Shuming Zhao (2002), “The Effect of Export Marketing

Capabilities on Export Performance: An Investigation of Chinese Exporters,” Proceedings

of the American Marketing Association Winter Educators’ Conference, Austin, Texas,

(February).

* (Winner of The Best Paper Award, Global Marketing / Society Track, American Marketing Association

2002 Winter Educators’ Conference, Austin, Texas, February).

12. Jason Garrett, Shaoming Zou, and Charles R. Taylor (2003), “International Advertising: A

Review of the Empirical Research from 1990 to 2002,” Proceedings of the American

Marketing Association Summer Educators’ Conference, Chicago, IL.

13. Beibei Dong, Kenneth R. Evans, and Shaoming Zou (2006), “Customer Participation in

Service Recovery,” Proceedings of the American Marketing Association Winter Educators’

Conference, St. Pete, FL.

14. Eric Fang and Shaoming Zou (2006), “Marketing Dynamic Capabilities: Antecedents and

Consequences: A Dyadic Investigation in International Joint Ventures,” 2006 Academy of

International Business Annual Meeting Proceedings, Beijing, China.

15. Linda Shi, S. Tamer Cavusgil, and Shaoming Zou (2006), “Global Account Management

Capabilities and Firm=s Performance: An Empirical Investigation,” 2006 Academy of

International Business Annual Meeting Proceedings, Beijing, China.

 

Other Refereed Publications:

 

1. Shaoming Zou, Charles R. Taylor, S. Tamer Cavusgil (2003), “The Political Economy

Explanation of International Market Entry Mode Choice: An Exploratory Study,”

Handbook of Research in International Marketing, Subhash Jain, ed., Northampton,

Massachusetts: Edward Elgar Publishing Limited.

2. Shaoming Zou (1992), “Review of ‘Direct Investment and Joint Ventures in China: A

Handbook for Corporate Negotiators. by Shapiro et al.’” International Marketing Review, 9

(1), 67-8.

Manuscripts under Review:

1. “Antecedents and Consequences of Global Account Management Capabilities: An Empirical

Study,” (with Linda Shi, Chris White, and S. Tamer Cavusgil), submitted for 1st review at

Journal of Marketing.

 

Research in Progress:

 

1. “Transaction Cost Analysis and Bargaining Power Theories of International Market Entry

Mode Choice,” at manuscript development stage, Target: Journal of International Business

Studies.

2. “Antecedents of Customer Participation in Service Recovery: An Empirical Study,” (with

Beibei Dong and Kenneth R. Evans), manuscript is being developed. Target: Journal of the

Academy of Marketing Science.

3. “The Effect of Customer Participation on Service Quality and Customer Satisfaction: A Fit

Perspective,” (with Beibei Dong and Kenneth R. Evans), at Manuscript development stage,

Target: Journal of Marketing.

4. “Internationalization of Firms from Emerging Economies,” at data collection stage, Target:

Journal of International Business Studies.

 

RESEARCH FUNDING AND GRANTS:

 

1. Doctoral Dissertation Research Grant ($8,000), Center for International Business

Education and Research, Michigan State University (MSU-CIBER), Fall 1993-Spring 1994.

2. Research Grant ($15,000) for International Market Entry Research, Holcomb Research

Institute, Butler University, Indianapolis, IN, 1995-1996.

3. Research Grant ($3,000) for Market Entry Mode Study, Kansas State University, 1995.

4. Research Grant ($5,000) for International Marketing Strategy Research, College of

Business Administration, Kansas State University, 1995.

5. Research Grant ($1,000) for Global Marketing Strategy Research, College of Business

Administration, Kansas State University, 1996.

6. Research Grant ($5,000) for International Cooperative Strategy Research, College of

Business Administration, Kansas State University, 1996.

7. Global Scholars Award ($6,000), University of Missouri - Columbia, 1999.

8. Research Grant ($2,000) for China data collection for research on competitive advantages

in export marketing, University of Missouri - Columbia, College of Business and Public

Administration, May 1999.

9. Research Grant ($5,000) for research on competitive advantages in export marketing,

Cardiff Business School, U.K., 1999.

10. Global Scholars Program Individual Grant ($2,000), University of Missouri - Columbia,

2000.

11. Research Grant ($2,000) for research on competitive advantages in export marketing,

Ergastirio Elefteron Spoudon (LBA) Inc., Vouliagmeni, Greece, 2000.

12. Summer Research Fellowship ($10,000), University of Missouri - Columbia, College of

Business, 2000 - 2008.

13. Research Grant ($5,000) for global account management research, the Teradata Center for

CRM at Duke University, 2004, Co-Investigators: Linda Shi and S. Tamer Cavusgil.

 

PROFESSIONAL ACTIVITIES:

 

Membership: American Marketing Association (1990--present)

Academy of Marketing Science (1991--present)

Academy of International Business (1993-present)

Series Editor: Advances in International Marketing, 2008 -

Consulting Editor: Journal of International Business Studies, 2009 -

Departmental Editor: Journal of International Business Studies, Marketing Department,

2005-2007.

Guest Co-Editor: International Management Review, Special Issue on International and

Global Marketing, 2007, Volume 3, No. 3.

Editorial Review Board: Journal of International Business Studies, July 2002 - Present

Journal of the Academy of Marketing Science, June 2000 - Present

Journal of International Marketing, May 1996 - Present

Journal of Public Policy and Marketing, June 2006-Present

Journal of International Management, May 2004 - Present

Multinational Business Review, January 2005 - Present

Journal of Marketing Science, May 2006 – January 2008

Advances in International Marketing, May 1996 - 2008

Ad Hoc Reviewer:     Journal of Marketing, Sept. 1994 - Present.

Journal of International Business Studies, Feb. 1995 - July 2002.

Decision Sciences, 2002 - 2005.

Management Science, 2003 - 2004.

International Marketing Review, Feb. 1998 – Present.

Journal of International Marketing, Sept. 1994 - May 1996.

Journal of International Management, 1999 - May 2004.

Psychology and Marketing, June 1998 - Dec. 1999.

Journal of Business Research, May 2004 - Present.

Journal of World Business, April 2005 – Present.

Journal of Product Innovation and Management, March 2009 –

International Journal of Advertising, July 2009 -

Other Editorial Experience: Editorial Assistant

Journal of International Marketing, 1992-1994.

Conference Chair:

1. Co-Chair, Inaugural Conference on International Marketing, University of International

Business and Economics, Beijing, December 2007.

2. Co-Chair, the 2009 Consortium for International Marketing Research (CIMaR) - UIBE

Business School Joint Conference, Beijing, October 2009.

Track Chair:

1. Member of the Organizing Committee, the 1995 AMA/KMA Joint Conference, Seoul,

South Korea.

2. Track Co-Chair, Global Marketing/Cross-Cultural Issues Track, 1998 the Academy of

Marketing Science Annual Conference, Norfolk, VA.

3. Member of the Program Committee, 2000 Academy of International Business Annual

Conference, Phoenix, AZ.

4. Track Chair, Global Marketing Track, 2002 the Academy of Marketing Science Annual

Conference, Sanibel Island, Florida.

5. Member of Organizing Committee, The 2004 International Conference on Management

and Global Strategy of the 21st Century, Macao, China.

6. Track Co-Chair, Global Marketing Track, the 2005 American Marketing Association

Summer Educators’ Conference, San Francisco, CA.

7. Track Co-Chair, Global/Cross-Cultural Marketing Track, the 2010 American Marketing

Association Summer Educators’ Conference, Boston, MA.

Session Chair:

1. Session Chair, “Issues in Exporting”, 1996 American Marketing Association Summer

Educators' Conference, San Diego, CA, August, 1996.

2. Session Chair, “Motivations for Entering Foreign Markets: Do Firms from Different

Culture See Them Differently?” 1998 the Academy of Marketing Science Annual

Conference, Norfolk, VA., May, 1998.

3. Session Chair, “Issues in Global Marketing”, 2000 American Marketing Association

Summer Educators' Conference, Chicago, IL, August, 2000.

4. Session Chair, “Inward FDI, Outward FDI, and Reform of the State-Owned Enterprises in

the People’s Republic of China”, 2000 the Academy of International Business Annual

Conference, Phoenix, AZ.

5. Session Chair, “International Marketing and International Trade”, the 5th International

Conference on Global Business and Economic Development: Managing Global Business in

the Internet Age, Beijing, China, June 2000.

6. Session Chair, “Measurement Issues and Methodological Approaches in Global

Marketing,” 2003 American Marketing Association Summer Educators' Conference,

Chicago, IL. August 2003.

7. Session Chair, “Sales Force Control Systems Impact on Performance and Productivity,@

MSI-JPSSM Joint Conference on AEnhancing Sales Force Productivity,” University of

Missouri - Columbia, April 2006.

8. Session Chair, “International Marketing Strategy,” 2006 Consortium for International

Marketing Research (CIMaR) Annual Meeting, Istanbul, Turkey, May 2006.

Review Activities for Conferences:

1. Reviewer for the AMA Marketing Educators’ Conferences, 1992, 1996, 1999-2003, 2006.

2. Reviewer for the AMS Annual Conferences, 1994, 1995, 1998-2002.

3. Reviewer for the AIB Annual Conference, 1999, 2000, 2006.

4. Reviewer for the SAMS Annual Conference, 1999, 2000.

External Reviewer:

1. External Evaluator of Tenure & Promotion

- Saint Louis University, 2005

- York University, 2006

- City University of Hong Kong, 2006

- University of Dayton, 2008

- Peking University, 2009

- Peking University, 2010

- Michigan State University, 2010

2. External Reviewer of Research Grant Proposal

- City University of Hong Kong, 2004, 2009, 2010

- University of International Business and Economics, 2005

 

DOCTORAL DISSERTATION COMMITTEES

 

University of Missouri - Columbia:

Beibei Dong Ph.D. / Marketing Co-Chair at Lehigh University

Lynn Murray Ph.D. / Marketing Member at Pittsburg State University

Chenjie Fred Miao Ph.D. / Marketing Member at Clarkson University

Po-Chien Li, Ph.D. / Marketing Member at Yuanzhi University, Taiwan

Todd Arnold, Ph.D. / Marketing Member at Washington State University

Simona Stan Ph.D. / Marketing Member at University of Montana

Tim Laundry Ph.D. / Marketing Member at University of Alabama

Er Fang Ph.D. / Marketing Member at University of Illinois

Kuan-Yao Chiu Ph.D. / Education Member Finished 2002

Liuying Shen Ph.D. / Textile & Apparel Management, Finished 2003

Xiao Tong Ph.D. / Textile & Apparel Management at University of Alabama

 

Michigan State University

Hui (Linda) Shi Ph.D./ Marketing Co-Chair at University of Victoria

 

Kansas State University

Li-Chun Huang Ph.D. / Horticulture Member at DaYeh University, Taiwan

 

University of New South Wales, Australia

Munib Karavdic Ph.D./ Marketing Co-Chair at University of New South Wales

 

Peking University, China

Jian Wu Ph.D./ Marketing Member graduated in 2008

Jing Song Ph.D./ Marketing Member in progress

 

Doctoral Candidate 1st Year Paper Reader

Sang Kim 1998 Er Fang 2000 Emilian Siman 2002

Jason Garrett 2003 Beibei (Bacy) Dong 2005 Chris Hinsch 2008

Xiaodan (Dani) Dong 2009

 

OTHER INTERNAL SERVICES

Masters’ Committees, University of Missouri

Angela Bradley MA / Strategic Communication Committee member, Finished 2001

Haokun Zuo MA/ Journalism Committee member, Finished 2005

Dong Wang MA/ Journalism Committee member, Finished 2005

Yi Jin MA/Journalism Committee member, Finished 2008

Huan Ruan MA/Journalism Committee member, Finished 2009

Minji Jung MA/Journalism Committee member, in progress

Committees Served

1. Member of the Dean Search Committee for College of Business Administration, Kansas

State University (1995-1996).

2. Chair, Faculty Search Committee, Department of Marketing and International Business,

Kansas State University, Fall 1996.

3. Member of International Trade Studies Committee, Kansas State University (1996 - 1997).

4. Member, EU Center Working Group for developing university-wide proposal to set up a

European Union Center at University of Missouri, which was successfully funded by the

EU. Winter 1998.

5. Member, Advisory Board, The Chinese Training Program, College of Engineering,

University of Missouri - Columbia, Summer 1999.

6. Member, Internationalization Committee, Trulaske College of Business, University of

Missouri - Columbia, Fall 1997 - Present.

7. Member, Staff Outstanding Service Award Committee, Trulaske College of Business,

University of Missouri, 2006.

8. Member, Undergraduate Committee, Department of Marketing, University of Missouri -

Columbia, 1998, 1999, 2003-2007, 2008-2009.

9. Member, MBA Committee, Department of Marketing, University of Missouri - Columbia,

1997-1999, 2002-2005.

10. Member, Ph.D. Program Committee, Department of Marketing, University of Missouri -

Columbia, 2000 – 2003, 2006-2008.

11. Chair, Teaching Portfolio Review Committee, Department of Marketing, University of

Missouri, 2008-2009. Member, 2001 - 2008.

12. Member, Department Evaluation Committee, Department of Marketing, University of

Missouri - Columbia, Fall 2000 - present.

13. Member, Faculty Search Committee, Department of Marketing, University of Missouri -

Columbia, 2000, 2004, 2005.

14. Member, Funding Proposal Review Committee, Department of Marketing, University of

Missouri - Columbia, 2002-2007.

15. Member, External Speakers Selection Committee, Department of Marketing, University of

Missouri - Columbia, 2006-2007.

 

Other Internal Service Roles

 

1. Faculty Advisor, Friendship Association of Chinese Students and Scholars (FACSS),

University of Missouri - Columbia, 2002-2004.

(The FACSS won the ABest Student Organization Award@ from University of Missouri - Columbia in

2004).

2. Faculty Advisor, Chinese Business Student Association, University of Missouri -

Columbia, 2002-2009.

3. Program Coordinator, University of Missouri - Columbia and Sichuan University

Collaborative MBA Program in Chengdu, Sichuan, China, 2002-2005.

4. Presenter “Dining Etiquette in China” at International Career Workshop, MU International

Career Services, April, 2007.

5. Presenter of “Global Sourcing: A Part of Firm’s Global Marketing Strategy”, to faculty and

students of the University of Missouri - Columbia during the “Asian Awareness Week”,

April 2004, organized by MU’s Cultural Association of India.

6. Advised about 30 undergraduate students and five MBA students each semester.

 

COMMUNITY SERVICES:

 

1. President, Mid-Missouri Chinese Association (MMCA), 2005-2006.

2. Vice President, Mid-Missouri Chinese Association (MMCA), 2004-2005.

3. Panel member, ASpeak to Your Mind@ at Hickman High School, Columbia, Missouri, on

issues involving WTO and globalization, April 2000.

4. Presenter of “China’s Economic Environment at the Turn of the Century”, to faculty and

students of the University of Missouri - Columbia during the Chinese Culture Week,

January 2001.

5. United Way’s “Day of Caring”, 1998, 1999, 2001.

6. Presenter of AChina: An Emerging Economic Power@ at Columbia Chamber of Commerce,

Agribusiness Subcommittee’s Food for Thoughts breakfast meeting. August 2004.

7. Presenter of “An Overview of China and Its Effect of World Economy”, to Golden

Kawanis Columbia Chapter, March 2005.

 

RESEARCH PRESENTATIONS:

 

1. “Global Strategy: An Integrated Model,” University of South Carolina, December 1993.

2. “Global Marketing Strategy: A Proposed conceptualization and Theory,” Wayne State

University, February 1994.

3. “The Role of Professional Interpreter and Translator in International Business

Negotiations,” at 1996 KSU-MICATA Symposium, Manhattan, KS, 1996.

4. “Export Performance Research, the Status and A Research Agenda” CIMaR Meeting, San

Diego, CA, August, 1996.

17

5. “Contemporary Research in Business: The Role of Quantitative Methods,” Department of

Mathematics, Sichuan University, Chengdu, Sichuan, P. R. China, June 1996.

6. “Marketing in the Era of Globalization: The Coming of the Head-to-Head Competition,”

XuanDe Executive Management School, Chengdu, Sichuan, P. R. China, June 1996.

7. “MBA Education in the U.S.: Past, Present, and Future,” College of Economics and

Management, Sichuan University, Chengdu, Sichuan, P. R. China, June 1996.

8. “An Empirical Study of The International Market Entry Mode Choices of the U.S. and

Japanese MNCs,” College of Business Administration, Kansas State University, October

1996.

9. “Choice of International Market Entry Modes: A Cross-Cultural Study,” Ivey School of

Business, The University of Western Ontario, London, Ontario, Canada, October 1996.

10. “Theory Development in Export Performance Research: Past, Present, and Future,” a

special session on export research, presented as part of a global expert panel of export

marketing, AMA Winter Marketing Educators= Conference, Austin, TX. February 1998.

11. “A Cross-Cultural Comparison of Motivations for Selecting a Specific Mode for Entering

Foreign Markets,” presented as part of a special session on “Motivations for Entering

Foreign Markets: Do Firms from Different Cultures See Them Differently?”, 1998 Annual

Conference of the Academy of Marketing Science, Norfolk, VA. May 1998.

12. “Issues in Global Strategy Research,” presented to the doctoral seminar in international

business, Michigan State University, March 1999.

13. “The Effect of Organization Culture on Firm’s Global Marketing Strategy and

Performance: Some Research Propositions,” presented with S. Tamer Cavusgil at the AMA

Winter Marketing Educators’ Conference, St. Pete Beach, FL. February 1999.

14. “Global Marketing Strategy, Mode of Foreign Operation, and Firm’s Performance,”

presented, with S. Tamer Cavusgil and Charles R. Taylor, at the AMA Winter Marketing

Educators’ Conference, San Antonio, TX. February 2000.

15. “WTO and China’s Economic Development: Opportunities and Challenges,” presented to

the faculty and graduate students of Sichuan University, P. R. China, June 2000.

16. “An Examination of Chinese Firms’ Export Behaviors,” presented, with John Zhao and

Shuming Zhao, at the 2000 Academy of International Business Annual Conference,

Phoenix, AZ.

17. “Political Economy Explanation of Foreign Market Entry Mode Choice: An Exploratory

Study,” presented with S. Tamer Cavusgil at the State of the Art Research in International

Marketing Conference, University of Connecticut, October 2001.

18. “The Effect of Export Marketing Capabilities on Export Performance: An Investigation of

Chinese Exporters,” presented, with Er Fang and Shuming Zhao, at American Marketing

Association Winter Educators’ Conference, Austin, Texas, February 2002.

19. “Contemporary Global Marketing Strategy Research,” presented to the faculty and doctoral

students in marketing and international business, Michigan State University, September

2002.

20. “International Advertising: A Review of the Empirical Research from 1990 to 2002,”

Presented at the 2003 American Marketing Association Summer Educators’ Conference,

Chicago, IL. August 2003.

21. “The Determinants of Distinctive Competencies and Performance of International Joint

Ventures,” presented to the international business faculty and doctoral students at

University of South Carolina, Columbia, SC, April 2004.

22. “Issues in Cross-Cultural Research Designs,” presented at the Internationalization of

Doctoral Business Education Workshop, Organized by the Academy of International

Business (AIB) at Michigan State University, East Lansing, MI, July 2004.

23. “Achieving Cross-National Measurement Equivalence,” presented at the 2nd Annual JIBS

Invitational Conference on the Frontiers of International Business, Organized by the

Academy of International Business (AIB) and JIBS, James Henry Executive Development

Center, East Lansing, MI, September 2004.

24. “A Dyadic Approach to Investigating the Performance of International Joint Ventures,”

presented in the doctoral seminar on International Business Theory, Michigan State

University, September 2004.

25. “Marketing Dynamic Capabilities of IJVs: Antecedents and Consequences,” presented at

the 2006 Academy of International Business Annual Meeting, Beijing, China, June 2006.

26. “Antecedents of Global Account Management Performance: An Empirical Investigation,”

presented at the 2006 Academy of International Business Annual Meeting, Beijing, China,

June 2006.

27. “An Expanded Inter-Partner Learning Theory of IJV Instability,” presented at the 4th

Marketing Scholar Forum, Hong Kong, June 2006.

28. “From Industrial Organization to the Resource-Based View and Dynamic Capabilities: The

Evolution of Theoretical Frameworks in Global Marketing Strategy Research,” presented

at the 6th Marketing Scholar Forum, Beijing, June 2008.

29. “Global Account Management Strategies: Antecedents and Consequences,” presented to

the faculty and doctoral students at City University of Hong Kong, July 2008.

30. “Global Marketing Strategy for Success,” presented to Lenovo Marketing Professional

Development Workshop, Beijing, July 2009.

 

CONSULTING EXPERIENCE:

 

1. Lenovo, Marketing Professional Development workshop on Global Marketing Strategy,

2009.

2. Senior Advisor, Beijing Readers Club, Beijing, China, Summer 2000 - present.

3. General Industries, Inc. Chengdu, China, on exporting and FDI., Summer 1996.

4. Ford Motor Company, Dearborn MI, on international marketing research, 1995.

5. Dow Chemical, Midland, MI, on market analysis in Asia, 1996.

 
 

MISCELLANEOUS:

 

1. Participated in 1999 MU’s Global Scholars - Brazil Program, traveled to Brazil in summer

1999, attended several workshops before and after the Brazil tour.

2. Participated in the web training sessions. Developed and maintained a web homepage since

summer 1999.

3. Participated in the MU’s 2nd Provost’s Faculty Development Retreat focused on

enhancement of teaching, January 8-9, 1998.

4. Assisted the reaccreditation review of School of Health Professionals at MU in fall 2007.

 

Shaoming Zou